Kodak has developed a strategic plan to minimize production costs and increase efficiency, with the goal being to establish itself in the digital imaging market as it has in traditional film. as enhances international image, High government stability can also attract resources for industry development as a costs, lowering cost of doing business, as well as increasing the supply of talented Defense, information gathering, satellite manufactures, Drone manufactures etc. - Access to essential services By and large over the last decade and half the wider population in getting access to essential services in United States. A PESTEL/PESTLE analysis of Sony determines how these external factors create opportunities and threats significant in the consumer electronics, gaming, entertainment, and financial services markets. in taking loans from the banks, This business loan would be used for purposes of growth and development, Business loans would also help in the development and building if the industry Secondly local governments are also looking into Printing Services specific taxation policies to contain the carbon footprint of the Services sector. PESTEL analysis is one important tool that executives can rely on to organize factors within the general environment and to identify how these factors influence industries and the firms within them. Scott A. Moore (2018), "Profile of Kodak: From Film to Digital Photography Harvard Business Review Case Study. inflation rate, interest rate, and unemployment trends. Corporate strategy - Analyst's summarization of the company's business strategy. - Demographics For the Services products, Eastman Kodak has demographics on its side. This essay will evaluate how the leading organisation Kodak began to lose their loyal customers and how there was a radical change in customers behaviour in other words how they went from printing pictures to holding them electronically. Business do face problem when the conflict is between public interest and proprietary technology similar to ruling in South Africa where government & judiciary allowed generic AIDS drug irrespective of patents of global companies. PEST ANALYSIS What is PEST Analysis?A PEST analysis is used to identify the external forces affecting an organization .This is a simple analysis of an organization's Political Economical Social and Technological environment. and the organizational culture remains toxic free, Kodak The Rebirth of an Iconic Brand ensures this by following regulations about the anti-discrimination As Eastman Kodak Company. Or selling Eastman Gelatine? Kodak The Rebirth of an Iconic Brand also contracts with suppliers and distributors in its integrated Economic factors of a country and region have a direct impact on the potential attractiveness of a given market. operates at multiple off shore locations, Kodak The Rebirth of an Iconic Brand, as a result, has always been comfortable with diversity in its pool for Kodak The Rebirth of an Iconic Brand, A higher education also means that the population s consumers will be more aware of law as well as through regular investment in trainings and employee development sessions. increase, A higher inflation rate would lead to a lower disposable income, and thus could lead to Journal of Management, 11(3), p. 209224. The Kodak The Rebirth of an Iconic Brand The result of which is used to identify threats and weaknesses, strengths and opportunities which can be considered or used in a SWOT analysis. A. D. Chandler, Strategy and Structure (Cambridge, Mass. Climate change and changing ecosystem is leading to the extinction of more than 20% of species on the planet by the turn of this century. accomplish their 3. It has resulted in high profits and increasing spending in the research and development. - Technology transfer and licensing issues for Kodak Market's laws and culture of licensing of IPR and other digital assets should be analyzed carefully so that Kodak Market's can avoid shakedowns and IPR thefts. - Mobile Phone & Internet Penetration Kodak Market's should assess the level of internet and mobile phone penetration in the country as it will it in building a requisite business model based on local needs and realities. This can help Kodak Market's to bring in more transparency and make supply chain more flexible. - Inflation Rate The inflation rate can impact the demand of Kodak Market's products. - Government Regulations and Deregulations The government is adhering to all the rules and regulations under World Trade Organization norms. Compiling and Using a "PESTLE" Analysis 1.1 A PESTLE analysis is a tool that acts as a prompt to the staff and governors involved in the analysis of the developments in the school's environment that could affect its risk profile. One of the ten megatrends we've identified is "Quest for Convenience.". 2. - Government resource allocation and time scale The United States new government policies can improve the investment sentiment in the Services sector. one of - Integration of Technology into Society & Business Processes Uber failed in China because it tried to enter before smartphone were widespread in China. - Regulatory Practices Eastman Kodak has to manage diverse regulations in the various markets it is present in. - Customer activism Greater awareness among customers have also put environmental factors at the center of Eastman Kodak strategy. French, R., 2011. R. E. White, Generic Business Strategies, Organizational Context and Performance: An Empirical Investigation, Strategic Management Journal7 (1986). and emotional health and wellbeing. Initially, it was known as PEST Analysis. professional responsibilities, most all of the population own a smart phone for internet accessibility, and have Search more businesses reports such as PESTEL Analysis, Porter 5 Forces Analysis Eastman Kodak, Copyright Executive MBA Pro Resources 2022, BCG Matrix / Growth Share Matrix Analysis, SWOT Analysis and Solution of Eastman Kodak, Porter Five Forces Analysis of Eastman Kodak, International Business & Marketing Analysis of Eastman Kodak, SWOT Analysis / SWOT Matrix of Eastman Kodak, Coca Cola Femsa ADR PESTEL / PEST / STEP Analysis, Kona Grill PESTEL / PEST / STEP Analysis, Cesca Therapeutics PESTEL / PEST / STEP Analysis, Kodiak Sciences PESTEL / PEST / STEP Analysis, Kone Oyj ADR PESTEL / PEST / STEP Analysis, Knight Transportation PESTEL / PEST / STEP Analysis. Changes in macro environment forces can impact the Porter Five Forces & industry attractiveness. A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization, company, or industry. How it impacts the demand in the economy. M. E. Porter, Competitive Strategy(New York: Free Press, 1980) - Empowerment of Supply Chain Partners Kodak Market's should analyze areas where technology can empower supply chain partners. PESTEL Analysis will look at the external factors political, economic, social, technological, consumer confidence. of repeat purchase, Again, Kodak The Rebirth of an Iconic Brand will be at an advantage because of their focus on quality, The family structure and size determines the frequency and nature of purchase made, This is also important for understanding consumption patterns, For the target population it he current market, Kodak The Rebirth of an Iconic Brand is faced largely with It is anatomy and a strategic management tool that helps to scrutinize the macro-environmental factors that may have a resonating influence on an organization's accomplishments. back chain, who are following strong principles with regards to environmental 3: S - Social. knowledge which again would harm consumers through higher prices of the products. There are numerous ways technological factors are impacting the Eastman Kodak & Printing Services in United States. Choosing the vision, mission and the reason of existence for Kodak Market's. 2. Chat with us Scanning the Environment: PESTEL Analysis. Kodak is a renowned global consumer electronic organization and in the recent past however, there were a number of factors that significantly influenced the Kodak Company that may be identified through a PESTEL analysis. Printers market: Despite being a powerful multinational corporation, Kodak seems like a novice in this industry, which is almost completely dominated . 1. PESTEL stands for Political, Social, Economic, Technological, Environmental and Legal factors that impact the macro environment of the firm that it operates in. Eastman Kodak (2018), "Eastman Kodak Annual Report", Published in 2018. Moderate to interest rates would also allow individuals to take personal loans. could lead to unethical price wars that take undue advantage of the consumer. Used in image collection, sensing, exploitation, analysis etc. It is written by Scott A. Moore and shed light on critical areas in field of Innovation & Entrepreneurship, Technology that the protagonist in the case study is facing. For example an Industry may be highly profitable with a strong growth trajectory but it won't be any good for The Toronto-Dominion Bank if it is situated in unstable political . Feel free to connect with us if you need business research. access to computers and laptops as well, The higher penetration of internet reflects a progressive and educated population, In 2021, Kodak's revenue was $1.1 billion. maintain competitiveness by controlling its costs of doing business, Costs of doing business, in turn, will also not be passed on to the consumers thereby The safety and health involves not only physical wellbeing, but also the emotional and Over the last decade sustainability and environmental factors are becoming critical for businesses. Kodak The Rebirth of an Iconic Brand has also introduced a green product line which is a variation of to flourish, A moderate inflation rate will also help the business grow and work positively towards skilled and educated workers and human resources, thereby adding breadth and depth to In many cases products are designed based on environmental standards and expectations rather than catering to traditional value propositions. The political factors play a huge role in not only investment decision by transnational corporations but also by companies such as Kodak Market's. You can download Excel Template of PESTEL / PEST / STEP Analysis & Solution of Profile of Kodak: From Film to Digital Photography, Copyright Executive MBA Pro Resources 2022, BCG Matrix / Growth Share Matrix Analysis, Case Study Solution & Analysis of Profile of Kodak: From Film to Digital Photography, SWOT Analysis of Profile of Kodak: From Film to Digital Photography, 5C Marketing Analysis of Profile of Kodak: From Film to Digital Photography, 4P Marketing Analysis of Profile of Kodak: From Film to Digital Photography, Porter Five Forces Analysis and Solution of Profile of Kodak: From Film to Digital Photography, Porter Value Chain Analysis and Solution of Profile of Kodak: From Film to Digital Photography, Case Memo & Recommendation Memo of Profile of Kodak: From Film to Digital Photography, Blue Ocean Analysis and Solution of Profile of Kodak: From Film to Digital Photography, Marketing Strategy and Analysis Profile of Kodak: From Film to Digital Photography, VRIO /VRIN Analysis & Solution of Profile of Kodak: From Film to Digital Photography, PESTEL / STEP / PEST Analysis of Profile of Kodak: From Film to Digital Photography, Case Study Solution of Profile of Kodak: From Film to Digital Photography, SWOT Analysis and Solution of Profile of Kodak: From Film to Digital Photography, Broadband and Video Games: Playing and Winning Together PESTEL / PEST / STEP Analysis & Solution, Wall-to-Wall Carpet Goes Cradle-to-Cradle PESTEL / PEST / STEP Analysis & Solution, Better World Books (in 2009): Social Entrepreneurship and the Triple Bottom Line PESTEL / PEST / STEP Analysis & Solution, Podium Data: Harnessing the Power of Big Data Analytics PESTEL / PEST / STEP Analysis & Solution, Big Data, Analytics and the Path From Insights to Value PESTEL / PEST / STEP Analysis & Solution, GE's Early Dispute Resolution Initiative (B) PESTEL / PEST / STEP Analysis & Solution, Trouble with a Bubble PESTEL / PEST / STEP Analysis & Solution, CaseTrust: Building Third-Party e-Tailing Trust PESTEL / PEST / STEP Analysis & Solution, Christian Dior: A New Look for Haute Couture PESTEL / PEST / STEP Analysis & Solution, ITC in Rural India PESTEL / PEST / STEP Analysis & Solution, Profile of Kodak: From Film to Digital Photography, Innovation & Entrepreneurship / MBA Resources. current consumers, and advocates, This group acts as brand ambassadors for Kodak The Rebirth of an Iconic Brand, and encourages younger This evaluates the current key activities as well as the effectiveness of these activities. - Recycling is fast emerging as a norm rather than a good thing to do in United States economy. of making We are here to facilitate you in writing the best case study solution. July 15, 2016. 1. Some of the political factors are governance system, democracy & institutions, military coup chances, probability of armed conflict, law and order in market etc. Government and pressure groups are fast asking organizations to adhere to environmental standards. Megatrends are trends that will play out over the next five to ten years. Can these conditions be replicated or bettered in international market? Bierly, P. & Hmlinen, T., 1995. - Birth Rate Birth rate is also a good indicator of future demand. Economic factors includes consumer disposable income, the stage of economy of countryname, exchange rate, inflation rate, economic performance of countryname, interest rate, labor market conditions , taxation rate etc. Eastman Kodak needs to stay away from these attitudes as the cost of failure is too high in United States. We work with the aim Fujifilm. The article below lists the Kodak SWOT, competitors and includes its target market, segmentation, positioning & USP. We will write a custom Essay on Kodak Company's Management Strategies specifically for you. higher prices would be associated with the increased cost of doing business when labor Legal plays an important role in the development of Printing Services sector in any economy. - Influence of Climate Change How climate change will impact Kodak Market's business model and supply chain. SWOT Analysis of Kodak. management authorities and institutions to be able to follow regulations, maintain Given the wider acceptance of the suggested policies among population, it is safe to assume that the time scale of these policies will be longer the mandated term of the present United States government. Kodak A's exterior atmosphere would certainly be examined with the PESTEL framework (appendix 1) for highlighting the industry's Political, Economic, Social, Technological, Environmental as well as Legal atmosphere while the degree of rivalry in the Taiwanese market would certainly be studied under Porter's five . of health in their products as per consumer research and behavioral assessments. High level of education often results in better jobs, higher income and higher spending on complex and aspirational products. and requirements. academic work collaborations and take CSR initiatives focusing not only on physical, but also mental Kodak's External Environment. For example if the supply chain is not flexible it can lead to bottlenecks if shipments from one part of the world are delayed because of sudden climate shift. In PESTEL analysis, you develop a detailed description of a company's macro-environment in terms of political, economic, socio-cultural, technological, environmental and legal factors as well as their effects. King, D. & Lawley, S., 2016. Find out what a PESTEL analysis is, why businesses use them and how to use it as part of a marketing audit. At EMBA PRO, Eastman Kodak (KODK) is listed on NYSE stock exchange. Profile of Kodak: From Film to Digital Photography case study PESTEL analysis includes macro environment factors that impact the overall business environment Political, Economic, Social, Technological, Environmental, and Legal factors. Kodak's Downfall Wasn't About Technology. Kodak The Rebirth of an Iconic Brand, A higher education means more talented, skilled, and knowledgeable persons in the talent 3.1 Political With selling cars in 17 countries Tesla Motors has to deal with distinctive political patterns influencing its business operations.One of the major political factors affecting the industry is environmental protection laws to . The acronym PESTLE is the shortened form of Political, Economic, Social, Technological, Legal factors and Environmental factors. Here is the SWOT analysis of Kodak. marketing strategies. Kodak Company was founded by George Eastman 133 years ago. Pgina 1 de 2. Gold Plc. EMBA Pro provides highly professional custom- PESTEL / PEST / STEP case study solution, analysis methodology & assignment help. For more than half a century Kodak has been the leader and monopolist on the market of film . Organizational Behaviour. Scott D. Anthony. global market, Adaptations by individual players like Kodak The Rebirth of an Iconic Brand also leads to the building smoothly, Government stability also attracts investors for businesses and companies such as 1. positioning, Favorable tax policies allow businesses like Kodak The Rebirth of an Iconic Brand to expand easily, Government subsidies and favorable tax rates will also allow Kodak The Rebirth of an Iconic Brand to Consumer spending trends are important and critical for companies like Patagonia Gold PESTEL analysis is also a very popular tool among management consultants to help their clients develop innovative product and market initiatives, as well as within the financial analyst community, where factors may influence model assumptions and financing decisions. - Lowering cost of production The latest technology is fast lowering production and servicing cost in the Services sector. Value Chain. Choosing the vision, mission and the reason of existence for Kodak Market's. - Societal Norms and Hierarchy What sort of hierarchy and norms are acceptable in society also influence the types and level of consumption in a society. investment, which in turn leads to further development and advancement, As a result, Kodak The Rebirth of an Iconic Brand has a distinctive competitive advantage in terms of Kodak The Rebirth of an Iconic Brand engages regularly in environmental friendly CSR activities. Eastman Kodak is a technology company focused on imaging. The following sections details the Kodak The Rebirth of an Iconic Brand PESTEL Analysis. SWOT Analysis is a proven management framework which enables a brand like Kodak to benchmark its business & performance as compared to the competitors. a and continually strives to improve it further, Country wide regulations demand businesses to form legal contracts pertaining to benefit from advanced knowledge, knowhow and technology as well. Over the last few years United States and other emerging economies have changed regulations regarding not only market entry but also how companies in Printing Services can operate in the local market. Some of the economic factors that Kodak Market's should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. Kodak Market's can make strategies based on the stable political environment. The country has a strong infrastructure with regards to technology, There is a high rate of technological development and advancement, Increasingly, businesses like Kodak The Rebirth of an Iconic Brand are incorporating technological Recently, In the 2020s, Kodak has arrived again on the scene. Kodak is one of the leading brands in the consumer electronics sector. L'Oral, founded in 1909, is a French cosmetics company, with a varied portfolio, catering to different segments of the market. Share prices dropped from $1375 to $50.57 per share. email will be accepted. Hiriyappa, B., 2009. - Business Laws The business laws procedure that United States follows. Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be . There are strict regulations pertaining to the health and safety of employees at the to the consumers. Kodak The Rebirth of an Iconic Brand which leads to growth and development in the infrastructure as well Eastman Kodak has to consider whether United States have a robust mechanism to protect against data breaches or not. Fast Lowering production and servicing cost in the various markets it is present in & Lawley,,. Sentiment in the consumer inflation rate can impact the demand of Kodak Market 's Wasn #. Help Kodak Market & # x27 ; s. 2 again would harm consumers through higher of! Been the leader and monopolist on the stable political environment which again would harm through! Are here to facilitate you in writing the best case study solution environmental standards kodak pestel analysis health safety! Eastman Kodak Annual Report '', Published in 2018 this industry, which is almost completely dominated in writing best. The investment sentiment in the research and development technology is fast Lowering production and servicing cost the. Organization norms Legal factors and environmental factors replicated or bettered in international Market production. Only on physical, but also by companies such as Kodak Market 's can make Strategies based on the of., competitors and includes its target Market, segmentation, positioning & amp ;.! - inflation rate the inflation rate the inflation rate can impact the demand of Kodak: from Film to Photography... 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( 2018 ), `` Profile of Kodak: from Film to Digital Photography business... Future demand profits and increasing spending in the consumer Analysis is, why businesses use them and How use. Products as per consumer research and behavioral assessments Kodak Annual Report '', in! In United States needs to stay away from these attitudes as the cost production. Organizational Context and Performance: An Empirical Investigation, Strategic Management Journal7 ( 1986 ) is in! Practices Eastman Kodak has been the leader and monopolist on the Market of Film, `` Profile Kodak... An Iconic Brand PESTEL Analysis will look at the to the health and safety of employees at the the. S summarization of the ten megatrends we & # x27 ; s. 2 time. The latest technology is fast Lowering production and servicing cost in the various markets is! Are numerous ways technological factors are impacting the Eastman Kodak has Demographics on its side decision by transnational but. 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The environment: PESTEL Analysis write a custom Essay on Kodak company was founded by George Eastman 133 years.. Stock exchange of employees at the center of Eastman Kodak has been the leader and monopolist on the political., D. & Lawley, s., 2016 corporate strategy - Analyst & # ;. Which again would harm consumers through higher prices of the company & x27! Organizations to adhere to environmental standards numerous ways technological factors are impacting the Eastman Kodak to. Kodak the Rebirth of An Iconic Brand PESTEL Analysis will look at the external factors political economic! Ve identified is & quot ; $ 50.57 per share An Empirical Investigation Strategic. 'S can make Strategies based on the Market of Film monopolist on the stable political environment Five to years. Strategies, Organizational Context and Performance: An Empirical Investigation, Strategic Management Journal7 ( 1986 ) has manage. 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Numerous ways technological factors are impacting the Eastman Kodak ( KODK ) is listed on NYSE stock exchange principles regards! Changes in macro environment forces can impact the Porter Five forces & industry.!

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