Also, the Lane Publishing Company had no debt, owned its headquarters real estate plus a cattle ranch and suburban properties, and had a sizable cash surplus. And, thanks to Sunset, I did. Follow the Opinion section on Twitter @latimesopinion and Facebook. A Waterfront House That Is All About Views, A Mid-Century House Originally Designed by Elvis Presleys Architect Is Reimagined and Restored, Beet Salad with Mandarin, Achar, Pistachios, and Mint. Conversely, sunsets tend to be shorter during the fall and winter months when the days are shorter and the sun sets sooner. With no high-pressure system off the California coast to block storms, wet weather coming across the Pacific Ocean can sail right into the state. By using sunset.com, you accept our use of cookies. Writer Created the Kind of Workplace You Thought Only Existed on T.V. This last change of ownership is unique in maintaining the basic editorial and marketing objectives. When Lane took over the magazine, the population of the West was booming. Its healthy current average circulation of 1,471,825 (ABC, (1) December 1997)--largely in the West--exceeds many fine national magazines, with a total audience over 5 million (2) due to its unusually high number of readers per copy, and testifies to its public recognition. Offers may be subject to change without notice. Fortunately, Quail Hollow Ranch is now preserved as a Santa Cruz County Park. I recall very clearly that in January 1961, my second year as Publisher, we ran a full-color page on Sonora, Mexico, followed by a four-color spread in April on varieties of citrus. You can choose between monthly, 6-month, and 12-month subscription options. Reader recipes were often tested for future publication in Sunset magazine and books by our family, along with visiting staff and friends. Reminisce We are sorry to inform you that Reminisce magazine's last issue was the December 2022/January 2023 issue and Reminisce Extra's last issue was the January 2023 issue. [7], In 2001, Time Warner reorganized Sunset to be part of Southern Progress Corporation, best known for its similar home and lifestyle magazine Southern Living (its similarity to Sunset is no coincidence: its founders came out West to see how the Lanes did it in the early 1960s). Because Sunset has been edited for reader participation, there is a saying in the marketplace that "when Sunset comes out, people take action." This is a list of pornographic magazines (sometimes called erotic magazines or adult magazines) magazines that contain content of a sexual nature and are typically considered to be pornography.. For inclusion in this list, pornographic magazines must be, or have been, widely available as a printed publication and contain either hardcore or softcore pornographic images. To the editor: I read the article about Sunset magazines decline with great sadness, as I had subscribed to the publication for decades. Sunset magazine has been a California lifestyle icon for more than 120 years but now that its parent company has laid off a large number of its staff, employees wonder if the publications days are over. . Magazine publishers generally have a finger on the pulse of their reader audience for research and adjusting the formula to continue publication. That assurance of confidence and respect by the buyer far exceeded in importance any discussion of financial values by the sellers. Co-editors Genevieve A. Callahan and Lou Richardson were followed, with a very short gap late in the Depression, by William I. Nichols, Walter T. Doty, Proctor Mellquist, and William R. Marken. Sunset focuses on homes, cooking, gardening, and travel, with a focus almost exclusively on the Western United States. This 100-year bibliography was inspired by and benefited from a long history of Sunset's publishing an Annual Index, beginning in 1952, listing all articles from each year, in three regional editions. Under Lane, during the Depression and the war years, paper and space were precious, and color was not used, because more information could be conveyed in less space using how-to-do-it text and smaller line drawings and black-and-white photographs. In the earlier tough and lean years, tightly written articles with black-and-white photographs and illustrations simply gave more helpful how-to-do-it information to readers and supported the growing number of advertisers to present their "what-to-do-it-with" advertising. Like the San Francisco earthquake and fire in 1906, a much smaller fire 30 years later at our family home in Palo Alto had fateful and long-term beneficial influence on Sunset. Coastal Living magazine was first published in 1997 as a bi-monthly magazine. For its first five decades, Sunset was headquartered in various downtown San Francisco office buildings. Liquor was never accepted. Editors fulfill that editorial mission, starting a chain reaction to attract and hold readers. At its height, Sunset was a combination of religious text and practical guide for living in the West, and the magazine's headquarters in Menlo Park, Calif., was a temple. We wanted Sunset to remain in the households of primary readers. Renew Adweek magazine subscription now and save 9% off. Life magazine, for instance, was founded in 1883, but it temporarily ceased publication before and after Mr. Henry Luce purchased the title for Time Inc. (4) However, it is important to note that there are more magazines in the U.S. today than ever before, according to the 1997 memberships of major magazine industry listings. Yes, Sunset still publishes the Western Garden Book, which is now in its 10th edition. Mahal has said that she intends to modernize Sunsets content for the twenty-first century, bringing in new opportunities for understanding, exploring, and celebrating the Western lifestyle. Massive Tahoe avalanche 'engulfed' 3-story apartment building, The epic California snowpack is inching toward record levels, Opinion: The our city is broken and Im not gonna take it anymore screed, San Francisco is at its most unaffordable point in at least a decade, S.F. But the "mission" stays firm. But theyve hit a snag. The volume of advertising following the Depression years and World War II, with paper returning, grew by leaps and bounds with an avalanche of new consumer products and services. On the other hand, in clear skies, the lack of haziness or cloud cover often results in more vibrant colors across the sky and therefore longer sunsets. Before the layoffs, most of the remaining team worked in Los Angeles, though without a real office. [10] The Theodore Roosevelt administration indicted the editor, writer, photographer, and aviator associated with a story entitled "Can the Panama Canal be destroyed from the air?" Sunset Magazine: A Century of Western Living, by L. W. Bill Lane, Jr., Former Publisher of Sunset Magazine, Stanford Class of 42, Originally published in 1998 on Stanford Libraries' web site and in Sunset Magazine: A Century of Western Living 1898 - 1998. My brother, Melvin Bell Lane, gives his experienced overview of Sunset Books. Its publisher, Michael Keller, Stanford University Librarian, defines the selection of the over 9,000 listings of "notable" editorial articles from the last 100 years of Sunset magazine as "a fascinating record of the emerging modern Western American lifestyle and landscape, as lived by a broad spectrum of its changing inhabitants. I recall an editor telling me about a visit with a housewife in Pasadena, who had recently moved West from Iowa, while discussing why she and her husband both read the magazine. Reporting from: https://exhibits.stanford.edu/sunset/feature/magazine, Sunset Magazine: A Century of Western Living 1898 - 1998. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[320,50],'remodelormove_com-box-3','ezslot_2',173,'0','0'])};__ez_fad_position('div-gpt-ad-remodelormove_com-box-3-0');if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[320,50],'remodelormove_com-box-3','ezslot_3',173,'0','1'])};__ez_fad_position('div-gpt-ad-remodelormove_com-box-3-0_1');.box-3-multi-173{border:none!important;display:block!important;float:none!important;line-height:0;margin-bottom:7px!important;margin-left:auto!important;margin-right:auto!important;margin-top:7px!important;max-width:100%!important;min-height:50px;padding:0;text-align:center!important}Yes, Sunset magazine is still published and available for readers. I would have preferred "responded to" instead of his second verb! Barber and beauty shops placed the icon magazines on their tables and shelves. Founded in 1898, the magazine is devoted to the West and all it has to offer. Thomas J. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. In 1940, the policy not to accept beer and tobacco advertising was put in place. Indeed it was, but it won big. In "A San Francisco Pleasure Cure", an early story by Sinclair Lewis published in the magazine, a tired businessman revived himself through a visit to the rebuilt city. On a clear evening, the hues of vibrant reds, oranges, and pinks are most visible and can be quite stunning. [24], Sunset's commentary has contributed to the debate on natural features including the Mojave Desert, the Tongass National Forest and the western U.S. National Parks. Sunset.com is the Wests essential guide to all the best things about the region: easy outdoor living and gardening, unexpected day trips and destinations, fast and fresh foods, shockingly perfect wine pairings, and innovative home decorating and design. As part of this modernisation, Mahal aims for Sunset to be a platform for exploring the Western lifestyle in all its aspects and placing the voices of the communities and cultures within Sunsets readership at the centre of the magazines content. The most brilliant editorial content does not go it alone in commercial magazines. As Reginald Brack, Jr., Chairman, President, and CEO of Time Inc., which shortly before had become a part of Time Warner, explained at a meeting with Sunset employees on April 18, 1990: "One of the first things we discussed with Bill and Mel when we sat down in New York was the respective position of our companies as leaders in their fields. State storms arent letting up. In 1951, the headquarters was moved to Menlo Park, California, a suburb located 25 miles (40km) south of San Francisco. According to the MPA, (3) only 39 magazines started publication before 1898 (Outdoor Life joined Sunset in 1898), and many are no longer published or had interruptions in their normal publication frequency. Advertising was not initially accepted in regional editions. However, Sunset continued to achieve solid gains through this very tough competition of television and later regional editions of national magazines. It was first published in 1898 as a promotional magazine for the Southern Pacific Railroad, and since then has become a leading lifestyle magazine for the western region of the United States. Sunset is an active lifestyle magazine published bimonthly by Sunset Publishing Corporation. And Sunset was one of the few magazines that did not rent or exchange subscription lists. I dont know what it would take to save us at this point., Janelle Bitker is a San Francisco Chronicle staff writer. [16], Lane Publishing, including Sunset Magazine and books, was sold to Time Warner in 1990, and the company was renamed Sunset Publishing Corporation. And since World War II it has largely been an affluent population boom, followed by unequaled economic growth from Silicon Valley and its offshoots throughout the West, along with larger than U.S. average rate of growth of the inland Western states. The magazine's executives announced today that the Spring 2020 issue will be its last. As an exclusive email subscriber, you can look forward to receiving: Money saving offers like free shipping and special discounts. Your email address will not be published. There has also been an evolutionary phenomenon of psychographic differences that are defined in personal attitudes and characteristics that motivate people to think and act as they do. In 2017, Time sold Sunset to Regent, a Los Angeles private equity firm, for a reported $12 million. SUNSET may receive compensation for some links to products and services on this website. Newer, fresher-looking lifestyle magazines, such as Martha Stewart Living and Real Simple, presented Sunset with competition. Sunset, early in the century, had been among the pioneers in color photography for the magazine and its pictorial travel books. ", which began "This is the season when all the little toes are going not to market, but to have a pedicure". And its fundamental editorial mission continues to adapt with the times from the new ownership of Time Warner with management through Sunset Publishing Corporation. The inaugural issue featured an essay about Yosemite, with photographs by noted geologist Joseph LeConte. Look, Collier's, Life, and The Saturday Evening Post folded. In late 1989 and early 1990, editorial and general marketing objectives were a priority in the initial discussion with several well-qualified, longtime interested buyers and followed up in great detail with the eventual buyer, Time Warner, and good friends from a long relationship with Time Inc. Writer-producer Mara Brock Akils gorgeous contemporary office in Los Angeles is a creative hub for work and play. The Sunset Magazine Store has all you need for the ultimate Western lifestyle. S.F. Lea Beckett, co-founder of Grand Teton Distillery, shares her favorite things to do in the Idaho/Wyoming border town of Driggs, Idaho. Through this very tough competition of television and later regional editions of national magazines reader recipes were tested! To offer the Kind of Workplace you Thought Only Existed on T.V 1997 as a bi-monthly magazine the editorial... Accept beer and tobacco advertising was put in place magazines, such Martha. 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