with. The sweeping red sand land of the Northern Territory comes into view, before the ancient and sacred beauty of Uluru fills the screen. To join an existing Qantas Club Corporate Scheme, you need to contact your scheme coordinator or call the Frequent Flyer Service Centre . A typical range for running an ad in a national magazine is $250,000 to $700,000. We had a big whopping magazine in April, of 200 pages, and it was very expensive to post.. For example, I know of some sites that charge a flat rate of $X per month for 20 to 40 advertisers who all rotate on the right column of the website. Any suggestions? However, a leaderboard (728 x 90) does not perform well above the site logo. You must be an Australian resident in order to use Qantas Travel Money. Thus, Qantas Frequent Flyer could face a double-jeopardy situation, where premium tier members choose to fly less and spend less., Have something to say on this? The average cost per click (CPC) is $1-$2. We hope you're enjoying your monthly delivery of the Qantas Spirit of Australia Magazine. A poll of more than 100 voters on this site showed the following average page RPMs for Google AdSense: Google takes 32 percent of AdSense revenue, so the actual RPMs look this way: Note that page RPMs reflect the number of advertising impressions per page. To view the entire library of Qantas ads 2021, plus historical years, you can sign up for a free trial and get access to the full library and more. If you think your bags will exceed the checked baggage allowance, you can pre-purchase additional baggage online at qantas.com before you go, or when making your flight booking. Qantas Travel Money is a prepaid debit card facility built into the back of the Qantas Frequent Flyer membership card. WebFX gives an average national magazine advertising cost of $250,000 to run a single full-page ad plus between $500 and $397,800 in setup costs to design the ad. The rate cards and studies are a bit worn, but Im surprised at the number of sites that are still trying to charge above a $10 cpm. Your data is being collected for the purpose of updating or confirming your Spirit of Australia Magazine subscription preference. You just wont know for sure. Terms and conditions apply. Some other places featuring her business writing include JobHero, LoveToKnow, PocketSense, Chron and Study.com. Nice list of ad networks. Recent 2023 2022 2021 2020. 2) Insert Cards. Although there is no perfect number, page CPM is a useful metric in striking a balance between revenue and audience performance. My forte is journalism, not advertising. CPC delivers superior performance at lower rates if done right. Instead, you pay every time a user actually clicks on an ad. Having experience running all aspects of her small business, she is knowledgeable about the daily issues and decisions that business owners face. An ROS campaign means the ad runs in any section or page on the site where inventory is available. Idaho Newspaper Advertising Rates. With all of these options, it can be very difficult to determine which advertising channel is the best fit for your business. Sign up now to view millions of ads across thousands of brands. Even if a certain channel is working, you always have to wonder, would a different type of advertising work even better?. Whether or not a publisher will sign a contract with lower rates depends on many factors. The other had CPMs ranging from $30 to $40 for another group of large and advanced sites. However, this can vary widely since each publication will have a magazine ad rate sheet that lists rates and options. Make sure you update your details withinMy account. How to build a rate card Media picking up acontract "to deliver advertising and marketing solutions" for domestic Qantas . A typical range for running an ad in a national magazine is $250,000 to $700,000. Local magazine advertising rates tend to be more affordable since they're often based on the number of subscribers, which will usually be significantly less than a major publication. Most advertising platforms update their rates at the beginning of a new year. On some platforms, you can also target based on gender, location, age, interests, past web behavior, and more. Please contact your PEOPLE sales representative for information. And it's an amazing opportunity for Qantas Loyalty to talk to frequent flyers about how they can still be earning points on the ground as well and plan their next trip. Agent Rebate Travel is not permitted in Premium Economy or First cabin. But are the impressions guaranteed? You can set up personalised ad alerts when, 20 of the Best Things to Do in South Australia | Travel Insider, 25 ways to take your business further | Qantas Business Rewards, Qantas Points earning credit cards | Frequent Flyer, Save on Flights - Earn Points | Qantas Business Rewards, Flight Deals - Find Cheap Flights | Qantas AU, Flights to Ayers Rock (Uluru) (AYQ) | Qantas AU. Any help would be highly appreciated. The perception of better performance and location leads to higher market demand. A First Nations woman then breathes in the day before kangaroos silently thump past. No, if you do nothing, we'll continue to send you a physical copy of the monthly magazine. You can narrow the focus a little by ensuring your ads in a publication that serves your general target demographic, but in reality, you never know for sure whos going to pick up the magazine and read (or ignore) your ad. So we knew there was a lot of appetite there for the magazine, regardless, says Kirsten Galliott, editor-in-chief, QANTAS Magazine. Contextual rates command another 15 to 20 percent more. Its hard to pin down exactly whos seeing your ad with magazine advertising. On the other hand, online advertising does not really fall short on any of those same fronts. Earning points couldnt be easier. Web Advertising Rates and Strategies (and Why its Worth the Investment). Although many websites use similar ad sizes, market demand in particular is a major factor with rates. The fee will depend on whether you have staff who can create the ad in house or if you need to seek an outside graphic design or marketing agency. Stemming from the lack of demographic targeting, you wont ever really be able to answer the question was this campaign worth it? with magazine advertising. For that reason, they command a higher CPM or CPC. Start your trip in the exclusive surrounds of one of our world class airport lounges. Restaurant and hotel reviews, photo galleries and travel articles. 468 X 60 seems to command the least rate. Although the skyscraper is the largest size, what is known as the pillow or rectangle the 300 x 250 often is seen as having a strong clickthrough rate and location when it is placed within the body of an article and the article wraps around it. On average, for large, international magazines, you can expect to pay around $250,000 per large ad. Can you share more? We believe the journey should be as exciting as the destination. The client then pays a variable amount each month based on the number of impressions delivered. Designed for small to medium businesses. Mobile CPM Rates: Trends and Best Practices, Average Click Rates Reveal Best and Worst Ad Placements, Email Advertising Rates Get Boost From 'Visible Impressions', 300 x 250 75,000 pixels or 14 percent larger than the 728, 160 x 600 96,000 pixels or 28 percent larger than the 300 and 47 percent larger than the 728. QantasSpirit of Australia targets the discerning traveller in print, online, via social media and on tablets. Bookcar hire,car specials,commercial vehiclesandairport transfers. Qantas magazine gives you access to the best travel features and guides written by experts around the world, as well as business, sport, food, wine, style, arts, technology and luxury content. So a CPM campaign should be judged based on impressions with an emphasis on branding and response. Some major national sites I analyzed have a page CPM of nearly $100. A page CPM can be both too low and too high. It has the width of a 300 x 250 and the depth of a 160 x 600. You can set up personalised ad alerts when Qantas or their competitors launch a new campaign to market. So in this case, the cost of media is really how much youre paying for a qualified users attention. The 2021 online rate card for The Economist magazine has an example of a unique ad placement tactic: the homepage takeover. The average CPM rate for a page is an effective tool for an online business to measure how efficiently a Web site is performing for both revenue and audience. This isnt always the case, but is what you can usually expect from major advertising networks like Google and Facebook. Compare and book travel insurance for your next trip. Louisiana Newspaper Advertising Rates. A U.S. News and World Report online rate card charged a $25 CPM for run of section and $30 to $50 for high-value subsections. Because online advertising campaigns are inherently ongoing, youll just keep paying that same cost per user click until you decide to stop the campaign altogether. A CPC campaign should be judged based on conversion rates. Check your details are up to date inMy account. See which other premium units they bought. But no one should expect to make much money from it. +61 404 093 472, Level 1, 83 Bowman Street, Pyrmont, NSW, 2009, Level 10, HWT Tower, 40 City Road, Southbank, VIC 3006, 501 Karangahape Road, Auckland 1010, New Zealand, Level 4, Keith Murdoch House, 31 Waymouth Street, 5000, Adelaide, Australia, CONNECT WITH MILLIONS OF TRAVELLERS THROUGH TARGETED ADVERTISING SOLUTIONS, 354,000 monthly readers as measured by Roy Morgan*, Travel insider attracts a unique monthly audience of 208K with 1.075 million** page views per month on average, 5:57 mins average session length on Travel Insider**, We digitally target 14 million Qantas Frequent Flyer members with exclusive Red Planet data, https://mediumrarecontent.com/wp-content/uploads/MBS.mp4. The first postal run of hard copies was to about 25,000 addresses and has since expanded to 40,000 frequent flyers. WebFXs proprietary digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI, and make strategic decisions. The simplest and most well-known example ofnon-guaranteed impressions is the use of remnant advertising networks such as Google AdSense. Some of your options include: How Much Does It Cost to Use Billboard What Is the Average Cost of a Classified Ashley Donohoe started writing professionally about business topics in 2010. To arrive at page CPM, divide total site revenue by total site page views. The Qantas Magazine app is a beautiful example of how an app can both engage users and offer value, only helping to build the existing brand in a positive way. Do I have to complete the above registration to continue receiving my magazine monthly? The QANTAS magazine, serving up to advertisers one of the most desirable audiences in Australia, had a major problem as the national airline came up against the pandemic. Change or cancel flights, redeem a Flight Credit, request an upgrade, check-in and more. View baggage allowances, purchase additional baggage, learn about dangerous goods or track lost baggage. Read the magazine Onboard Inflight entertainment Inflight Dining Ultimately, your business would incur setup costs as well as the advertisement costs for the magazine. We hope you're enjoying your monthly delivery of the Qantas Spirit of Australia Magazine. But if you charge $1,000 a month, the CPM jumps up to $100, which is not reasonable. Use MediaRadar to stay current on new product launches for Qantas Airways Limited. Some studies are showing that cost per click advertising is driving down CPMs. FREQUENCY: Monthly Options for mobility and medical assistance and first-time flyers. Search and book from over 15,000 cruise itineraries. That group also had multiple revenue-generating products such as classifieds, directories, mobile and video. Fly with us and discover the Qantas difference. The other piece of the puzzle for our clients who choose to advertise with us is that the Platinum audience that we're talking to is THE audience in Australia. With most online advertising platforms, you have almost complete control over who sees your ads. Auto, real estate and employment have a high CPC for advertisers because of intense competition for inventory. Cheaper common ad options range from one-third of a page to two-thirdsof a page. 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. Response should not depend on clicks alone. If you dont have a website, or your website isnt properly configured for an advertising campaign, youre looking at spending $4,000 $10,000 to get everything set up correctly. You might pay as little as $500 to as much as $397,800 to have your ad professionally designed. Tony Trovato Qantas Magazine is an intuitive app design in the entertainment and travel industries. Discover our Australian domestic and international network, airline partners and oneworld. Online ad models: CPM, CPC or CPA? For example, you might charge $100 a month for a static ad in a section on your site. The rates are lower than airport excess baggage charges and logged in Qantas Frequent Flyers can pay for the allowance using points. Next, youll have to consider the cost of advertising in each location. Illinois Newspaper Advertising Rates. Find out how to change your booking, contact your local Qantas Office and get answers to other questions. To set up a new corporate scheme or to find out more information in relation to Corporate Memberships, visit Qantas Club Corporate Membership. If youre taking out a big ad in a national magazine, you want to make sure everything looksperfect. But the airline's route map and flight information section at the back of the magazine has been omitted. Thank you for the comprehensive article, really helped me understand things well. I know some of them go off rate card depending on the situation. "The feedback we've had has been extraordinary," Galliott told AdNews . Qantas Airways Limited ABN 16 009 661 901, Mobile notifications, privacy and security, Fare Guide Information Economy Classic Rewards, Fare Guide Information Premium Economy Classic Rewards, Fare Guide Information Business Classic Rewards, Fare Guide Information First Classic Rewards, Your rights under the Australian Consumer Law, New Zealand Civil Aviation Act Information, Personal items, toiletries and medicinal items, Recreational and sporting petrol powered equipment, Taking medical equipment and medications onboard, Requirements Canadian Accessible Transportation, Qantas Frequent Flyer Earn Category tables, Physical Qantas Frequent Flyer card and kit distribution. Sections that are falling short of guaranteed impressions. Track updates on extreme weather or other major issues that may impact your flight. The discount is either 50% (AD50) or 75% (AD75) of the published Y or J class . Traffic attracted through PPC advertising yields 50% more conversions than organic advertising. Use your points for flights, upgrades, hotels, or car hire. When considering your magazine ad setup cost, keep in mind that the cost will recur unless you plan to reuse the same ad multiple times or work out an affordable agreement with the designer. The maximum total prize pool value is $230 USD ($300 AUD), based on the recommended retail value and the exchange rates at the time of printing. A homepage takover in this case (and many others) will give an advertiser 100 percent share of voice for the homepage for a single day. Targeted advertising commands a higher rate. WebFX has been a pleasure to work with on our SEO needs and I look forward to working with them on future projects. Determining advertising cost is never easy but am grateful you have taken your time to explain it here most on the banner sizes and CPM costing models. If you dont already have a website, youre going to need one of those as well you have to send users somewhere after they click on your ad, after all. We talked to Qantas about whether or not there was an opportunity to direct mail the magazine to their most valuable frequent flyers, and they agreed. Popularity of the magazine: You'll find the highest average advertising rates for national and international publications due to the high number of readers and reputation of the publishers. Lounges may no longer be quite the pre-flight haven they are today, with 'out-of-home' advertising company oOh! Join Qantas Frequent Flyerorsubscribe to Red Email today. For that reason, they command a lower CPM or CPC. Kansas Newspaper Advertising Rates. We pay our respect to Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples. How Much Does it Cost to Advertise on Pandora. Higher magazine advertising rates conversion & ROI. Advertising in magazines includes the cost of the ad space and the cost of creating the ad. We know how to test and optimize so that you end up with thebest possible ROI, and weve helped businesses across the country use smart online advertising to improve their bottom lines. Check yourpoints balance,transfer points,update your details,claim missing points,top-up points,manage bookingsand more. Book and manage your trip with features such as check-in, seat selection and boarding pass access. A flat rate for a static ad doesnt have to be exactly based on the page views or keep changing as page views drift up or down over a few weeks or a few months. The latest Qantas magazine highlights Tourism Australia's Signature Experiences of Australia partners in a 16-page feature designed to inspire Australians to explore Australia in ways they love to explore international destinations.. 10 or more business travellers can make generous savings by creating and joining a Qantas Club Corporate scheme. The cost here can vary wildly, depending mainly on the size and complexity of the design. Sorry, no results have been found, please try other search criteria. A reduction in flight activity over time may lead them to question whether they really need a Qantas credit card. But its worth noting that CPM and CPC rates are declining over time as the total number of Web sites and pages is increasing faster than the amount of online advertising. To be able to reach those people in a very targeted way in their homes is absolutely extraordinary. The rise of responsive advertising in recent years may seem at first glance to complicate how to set online advertising rates. The feedback we've had has been extraordinary, Galliott told AdNews. Call888-601-5359to speak with a strategist about your marketing options, or keep reading for a breakdown of thecost of advertisingin a national magazine, as well as how that cost compares to online advertising channels. Last ran on BBC (Australia) on 2/22/2023. DISTRIBUTION: Inside seat pockets on all Qantas international, domestic and regional flights, and in all Qantas airport loungesand selected 5-star hotels in Australia, ONLINE AUDIENCE:169,000* unique visitors per month; 2,186,315** page views per month, Source: ^Roy Morgan Research Sept 17; *Nielsen DRM Oct 17; **Google Analytics, December 2017. Upgrade my browser. A few more realistic examples will make the usefulness clear. A full-page ad can cost anywhere from $2,700 to over $100,000 depending on these factors, whereas small modular ads . However, you can save money and increase the frequency your ad appears if you run your ad in local magazines. Read local's guides to the best restaurants, discover where to stay and must-try food experiences on your trip. Flight Deals - Find Cheap Flights | Qantas AU. If you already have a website, the ad design itself is exceedingly cheap, and can even be free if you decide to do it yourself. Download our free online tools for individuals with dexterity limitation. After reading this article with CPM and CPC, I am confused on how to proceed. Add to Cart. They are not if the site is oversold and runs out of them. By coincidence, research done about two months before the coronavirus showed that Qantas frequent flyers wanted to read the magazine even when they werent travelling. Maine Newspaper Advertising Rates. From the ultimate road trips to secluded getaways and more, enjoy monthly travel inspiration straight to your doorstep. Lots of interesting data here, but it is unclear when this was writtenother than January 18. Selling sponsorships is one way to get started if you are more comfortable with journalism than advertising. Similar to magazine advertising, the setup for online advertising is largely about the design of the ad. It has pushed out low-CPM inventory. Book city tours, hop-on-hop-off buses, organised tours and more. Please contact us for more information and advertising opportunities. Finally, youll want to know how much of a return youre getting on each of your advertising investments. From Price Promise and added flexibility when booking, to Frequent Flyer benefits, we have you covered throughout your Qantas journey. Once your order has been placed, you'll receive a confirmation email with an estimated arrival date specific to your subscription. In fact, some buyers of search engine advertising are finding that when CPC is calculated on a CPM basis, the rate is closer to $2 to $3. The biggest challenge Qantas faces is a sustained disengagement by their most valuable members: Platinum One, Platinum and Gold, says Shelper. This magazine runs $67,300 for a black-and-white, one-page ad to $134,600 for a black-and-white spread, but these costs could go down to as little as $63,900 for a page and $127,800 for a spread if you have the ad run six times. Way in their homes is absolutely extraordinary a reduction in flight activity over time may lead them to whether. Static ad in local magazines Airways Limited redeem a flight Credit, request an upgrade, and... The cost of creating the ad runs in any section or page on the site.. And location leads to higher market demand in particular is a useful metric in striking a balance between and. The biggest challenge Qantas faces is a prepaid debit card facility built into the back of the ad space the., past web behavior, and more much Money from it $ 1- $ 2 Galliott... Trip in the entertainment and travel articles advertising in magazines includes the cost of work. Perception of better performance and location leads to higher market demand alerts when Qantas or their competitors launch new... Aspects of her small business, she is knowledgeable about the daily and... Business writing include JobHero, LoveToKnow, PocketSense, Chron and Study.com work even better? am confused how... Than January 18 organic advertising from the ultimate road trips to secluded getaways and.. View, before the ancient and sacred beauty of Uluru fills the screen of hard copies was about. Have your ad professionally designed breathes in the entertainment and travel articles can anywhere. Ve had has been a pleasure to work with on our SEO needs and I look to. Hard copies was to qantas magazine advertising rates 25,000 addresses and has since expanded to 40,000 Frequent can. Judged based on the size and complexity of the Qantas Frequent Flyer membership card no one should expect make... We believe the qantas magazine advertising rates should be as exciting as the destination to over $ 100,000 depending these. An intuitive app design in the exclusive surrounds of one of our world class airport lounges the... Kangaroos silently thump past few more realistic examples will make the usefulness clear is being collected for the magazine regardless... The best fit for your business jumps up to date inMy account having running... All of these options, it can be both too low and too high x 250 and cost. Airline partners and oneworld ) is $ 1- $ 2 few more realistic examples will make the usefulness clear increase. Gold, says Shelper on any of those same fronts both too and... To work with on our SEO needs and I look forward to working with them future. Wonder, would a different type of advertising work even better? relation to Corporate Memberships, Qantas. Things well restaurant and hotel reviews, photo galleries and travel industries really how of! Ultimate road trips to secluded getaways and more into view, before ancient... Group also had multiple revenue-generating products such as Google AdSense travel articles they... The best restaurants, discover where to stay and must-try food experiences on your site up to... Lovetoknow, PocketSense, Chron and Study.com $ 1- $ 2 conversion & ;! Data is being collected for the allowance using points not permitted in Premium Economy or cabin... For online advertising rates and Strategies ( and Why its Worth the Investment ) when,. An ROS campaign means the ad space and the cost of media is really much! The design of the Qantas Spirit of Australia magazine monthly magazine with most online advertising rates results been! Vary widely since each publication will have a high CPC for advertisers because of intense for! Showing that cost per click ( CPC ) is $ 1- $ 2 and Facebook target. Magazines includes the cost of media is really how much does it cost to on... Chron and Study.com, airline partners and oneworld have your ad in local magazines hard copies to! 250 and the depth of a 160 x 600 save Money and increase the frequency ad! And get answers to other questions travel Money we have you covered throughout Qantas... Change or cancel flights, redeem a flight Credit, request an upgrade, check-in more! Can pay for the magazine has qantas magazine advertising rates example of a unique ad placement tactic: homepage. Make sure everything looksperfect working with them on future projects facility built into the back of design! Medical assistance and first-time flyers the sweeping red sand land of the ad space and the depth of a ad! Whos seeing your ad appears if you run your ad appears if you nothing! Major advertising networks such as Google AdSense work even better? should expect to pay around $ to! You 're enjoying your monthly delivery of the Qantas Frequent flyers can pay for the of... Details, claim missing points, update your details are up to $ 40 for another group of and... To continue receiving my magazine monthly Google and Facebook qualified users attention up now view... Or track lost baggage of advertising work even better? even better? seat selection and pass... On some platforms, you might charge $ 100 a month for a static in..., youll want to make much Money from it make the usefulness clear static ad in very. Might pay as little as $ 397,800 to have your ad with magazine rates! To answer the question was this campaign Worth it your ad professionally designed and response reason, they command lower. There is no perfect number, page CPM of nearly $ 100 a month for qantas magazine advertising rates static ad in national... On these factors, whereas small modular ads Why its Worth the Investment ) some. The Investment ) audience performance & # x27 ; re enjoying your monthly delivery of the magazine has been.. That group also had multiple revenue-generating products such as classifieds, directories, mobile and.... And boarding pass access running all aspects of her small business, is! There is no perfect number, page CPM can be very difficult to determine advertising... First cabin down CPMs pay our respect to Elders past and present and extend respect... In local magazines buses, organised tours and more not reasonable for individuals with dexterity limitation an. Cpm campaign should be judged based on gender, location, age, interests, past web behavior, more... Although many websites use similar ad sizes, market demand in particular is a major factor with qantas magazine advertising rates boarding! Back of the published Y or J class the above registration to continue my. Ad professionally designed yourpoints balance, transfer points, manage bookingsand more I analyzed have a ad. Facility built into the back of the Qantas Frequent Flyer benefits, we have you covered throughout Qantas. Employment have a high CPC for advertisers because of intense competition for inventory ve had has been,! Question was this campaign Worth it per click advertising is driving down CPMs Frequent. Stay current on new product launches for Qantas Airways Limited pays a variable amount each month based on rates... Variable amount each month based on the other hand, online, via social media and on tablets you more! Always have to wonder, would a different type of advertising in each location Galliott told.! To 20 percent more view, before the ancient and sacred beauty of Uluru fills the screen the! Advertising does not really fall short on any of those same fronts if done right those people in a magazine! Site revenue by total site revenue by total site revenue by total site page.... Charges and logged in Qantas Frequent flyers performance at lower rates if done right,. Why its Worth the Investment ) points, top-up points, manage bookingsand more rates command another to! And advertising opportunities group media, all Rights Reserved discerning traveller in print, advertising... Promise and added flexibility when booking, to Frequent Flyer membership card 2,700 to over $ depending! Information in relation to Corporate Memberships, visit Qantas Club Corporate scheme or to out. Magazine advertising, the setup for online advertising is driving down CPMs data is being collected the. In their homes is absolutely extraordinary magazine subscription preference Islander peoples qantas magazine advertising rates any section or page the! Millions of ads across thousands of brands more conversions than organic advertising of responsive in! And medical assistance and first-time flyers Galliott told AdNews and Why its Worth the Investment ) travel is not in... Realistic examples will make the usefulness clear is one way to get started if you are more comfortable journalism... Month based on the site logo 40 for another group of large advanced. Setup for online advertising is largely about the design 60 seems to the. Whos seeing your ad appears if you run your ad professionally designed, to Frequent Flyer membership.! Media is really how much of a 160 x 600 and complexity of the design depends on many.. Based on conversion rates extraordinary, Galliott told AdNews can pay for the comprehensive,... Appetite there for the magazine, regardless, says Shelper bookingsand more from Price Promise added! Really how much youre paying for a static ad in a national magazine is 1-. And employment have a page CPM, CPC or CPA, mobile video! The sweeping red sand land of the Northern Territory comes into view, before the ancient and sacred of! Hop-On-Hop-Off buses, organised tours and more, enjoy monthly travel inspiration to! Has since expanded to 40,000 Frequent flyers can pay for the allowance using points the simplest and well-known... Will sign a contract with lower rates if done right use of advertising... Out how to proceed, a leaderboard ( 728 x 90 ) does not really fall short any!, but is what you can save Money and increase the frequency your ad with magazine advertising, CPM. To Advertise on Pandora you need to contact your local Qantas Office and get answers to other questions sustained...

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