Phoera Foundation Makeup Full Coverage Liquid Long Lasting Shade Base Brighten . The finish looks just like my skin when it has a little bit of moisturizer on it. Shade #40-Welcome to the After Party: a full-coverage, long-wear foundation that instantly transforms your skin into a flawless, airbrushed masterpiece with just one drop. What does it have that Il Makiage doesn't? Il Makiage claims this foundation has buildable medium-to-full coverage with an ultra-lightweight feel and seamless blend (which sounded impossible to me, TBH). I might not shop Il Makiage specifically for the lipsticks, or I'd only opt for darker colours to ensure that they're deeper, bolder colours because the lighter tones didn't hold for as long as I would have liked. Shade #40 IL MAKIAGE Foundation in "Woke Up Like This" NWT $38 $45 Size: OS IL MAKIAGE sister2seven 36 2 IL Makiage 175 woke up like this new $35 $69 Size: OS IL MAKIAGE tata1979 1 IL MAKIAGE WOKE UP LIKE THIS FOUNDATION SHADE #20/brush $46 $45 Size: Shade #20 IL MAKIAGE lindseyb007 3 IL MAKIAGE BUNDLE NWT $95 $175 Size: OS IL MAKIAGE This content is imported from Instagram. But Il Makiage made a name for themselves with this foundation, and I can see why. More than 225,000 customers have rated the 36 foundation on the website with a 4.5-star review, which is no small feat, so we wanted to see that all the hype was about. Sign up for free newsletters and get more CNBC delivered to your inbox. Even when Im wearing nothing on my face, I can swipe this across my cheek in a line, and in a second, it blends in and you cant even tell. If you're after those trending soap brows with a natural-looking darker tint, then this is definitely the product for you to try out. Il Makiage Foundation Review | Shade 75 Exchanged for Shade 40 | Cruelty-free Beauty Feel Great Beauty 64 subscribers Subscribe Share 27K views 2 years ago I tried Il Makiage Woke Up. Launched in 2018, Il Makiage is a New York-based beauty brand that aims to make shopping for products online easier through its PowerMatch quiz. Totally. I also tested this foundation on a hot day in my apartment with less-than-stellar A/C, and it didnt melt off even when I was sweating up a storm. While its created a range of products from lipsticks, eyeshadow palettes, blush, bronzer and more, its signature offering is the "woke up like this" foundation. i can't wait to finally try it out products used:rare beauty p. It also sat well under powder bronzer, cream blusher and liquid highlighter and is easy to blend other products into. Launched in 2018 by brother and sister duo Oran Holtzman and Shiran Holtzman-Erel, the heart of Oddity's business model is its proprietary technology including tech developed by a former Israeli. Free gift: 01:02How to take a skin quiz and purchase items: 01:24Medium Cover Shade #35: 03:47No Filter Primer: 05:40Medium Cover Shade #40: 06:31Full Cover Shade #55: 08:39Hints for color and current brand foundations that I'm using: 10:58 Shade #40 Shade #10 Shade #15 Shade #20 Shade #30 Shade #35 Shade #70 Shade #75 Shade #95 Shade #100 . IL MAKIAGE uses a unique PowerMatch algorithm which utilises machine learning functions to precisely match complexion products. For additional information, see the Global Shipping Programme, il makiage woke up like this foundation shade 40. Data is a real-time snapshot *Data is delayed at least 15 minutes. Just when I was convinced there may not be a foundation that meets all my requirements, I came across the Il Makiage Woke Up Like This Foundation. However, I would only reach for this when I'm wearing lots of make-up before a big night out or special event. We earn a commission for products purchased through some links in this article. Prior to that, the only outside investor Oddity brought in was private equity powerhouse L Catterton, which helped fund the company's U.S. launch. They give us 14 days for returning products (it's counted from the day we receive the products). As stated above, Im always looking for a natural finish that mimics my actual skin, and this foundation does just that. Sweat and humidity proof This is the link for the official website: https://www.ilmakiage.com/You only have to pay $5 shipping when purchasing the items. On average, its gross sales have doubled each year since 2018, the company added. This amount is subject to change until you make payment. In 2021, the company acquired Voyage81, a deep tech AI-based computational imaging startup founded in 2019 by Niv Price, the former head of research and development for one of the Israeli Defense Forces' elite technological units, Dr. Boaz Arad, Dr. Rafi Gidron and Omer Shwartz. Advanced formula controls oil and shine, while soft-focus powders minimize pores and blur fine lines. Oddity's first brand, Il Makiage, works to select the "perfect" foundation match for any skin type with its "powermatch quiz," which is an AI-powered product recommendation algorithm, the company says. Then it goes to its suppliers, which also serve the legacy beauty community. "The CFO hire that was, I think, definitely a positive sign for an IPO, it's something we look for in IPO candidates," said Matthew Kennedy, a senior IPO market strategist for Renaissance Capital. You might have seen reviews for IL MAKIAGE on social media already. No matter what method I use to apply it, it takes a mere minute to apply this to my entire face. Il Makiage Foundation Review | Shade 75 Exchanged for Shade 40 | Cruelty-free Beauty Feel Great Beauty 26K views 2 years ago IL MAKIAGE WOKE UP LIKE THIS FOUNDATION | Dry Skin Review. You get a little more bang for your bucks. Lauren wearing Il Makiage's Woke Up Like This Flawless Base Foundation in shade 40. Part of Il Makiage's Black Card range, the Lift Curl & Lengthen mascara is ideal for avoiding clumpy mishaps and achieving full lashes. Lauren's current foundation: Glossier Perfecting Skin Tint in G11, 20, or Too Faced Born This Way in. We took the quiz, waited for our shade to arrive on our doorstep and put it to the test. said Lindsay Drucker Mann, Oddity's global chief financial officer. Having tested out two eyeshadow palettes, two mascaras, the concealer, brushes, foundation and two lipsticks, I can confidently say you can rely on anything from Il Makiage to be long-lasting and good quality. IL Makiage After Party Foundation Shade #40 IL MAKIAGE $25 $45 Size OS This item is sold Like and save for later Shade #40-Welcome to the After Party: a full-coverage, long-wear foundation that instantly transforms your skin into a flawless, airbrushed masterpiece with just one drop. But any that you send back, you won't be charged for. I took the shade match quiz and was matched with the color 105. The foundation brush applies it beautifully for a really even base. Something went wrong. The company, which is best known for its Il Makiage foundation, looks like it could be preparing for an IPO, experts said. "But I think we'll keep an eye on it now.". If Oddity decides to go public, it will need to show investors it can sustain its rapid growth over time and not fade away as a fad. We certainly think so! If you cant tell, I am, in a word, obsessed with this foundation. I wore the F*ck I'm Flawless concealer underneath which gave me amazing results, as one layer of the foundation didn't quite cover up our eye bags or pimples although it's definitely buildable for a heavier make-up look. Get it wrong and its a costly error thats difficult to remedy once youve already tried the product. ', 'This gave a really love sheer wash of colour on my face and crucially it didn't disturb any of my make-up underneath, it looks super shimmery, but actually once it's on the skin it's really subtle. If you buy something through our links, we may earn an affiliate commission, at no cost to you. Ahead, read my full review of the Il Makiage Woke Up Like This Foundation. Learn More. However, for it's price point, there are cheaper products that work just as well. hi loves! Copyright 1995-2023 eBay Inc. All Rights Reserved. What's more, it plans to use these same tools to build numerous new brands in the future. "The PowerMatch algorithm utilizes machine learning to precisely match a consumer's foundation with more than 90 percent accuracy, without ever seeing their face," brand reps tell us. But if you're looking for a broader range of shades than Il Makiage's shade collection, it doesn't come out on top. Natural-matte finish looks like your skin, but better il makiage has been a brand that has been intriguing me for months and months now! I hope you liked this video. In terms of the colour, I loved Pink Lady as a darker colour but found that Pale Pink could have been more full-bodied for a longer lasting finish. 2023 CNBC LLC. 6d 22h left (Thu, 08:40 AM) or Best Offer +$5.85 shipping Sponsored il makiage foundation Brand New $38.00 savace-3 (2) 100% or Best Offer +$5.85 shipping Sponsored The texture is really creamy so I used the concealer brush to evenly apply it as the thick formula definitely needs to be blended. 35 Money Questions All Newlyweds Should Ask Each Other, 10 Money Rules Women in Their 30s Should Follow, I Reinvented My Career After a LayoffHeres How, 50 Affirmations for When Work or Money Stress You TF Out, How Your Taxes Could Change If You Got Married Last Year, Best-Dressed Guest: What to Wear to a Spring Wedding, The Ultimate Guide to Spring Cleaning Your Closet, PSA: Mangos Spring Collection Could Pass as Designer, What to Wear to the Eras Tour, Based on Your Favorite Taylor Swift Album, Everything to Pack in Your Going-Out Bag for a Night Out, Ive Tried Dozens of Viral Beauty Products This YearThese Ones Are Actually Worth It, Have Oily Skin? If youre looking for a medium to full coverage foundation that doesnt feel thick, heavy or hard to blend, this is ideal. This item will be sent through the Global Shipping Programme and includes international tracking. No additional import charges on delivery. I can almost always expect a minor breakout to leave dark marks behind. In the role, she took many businesses public and helped others that were trying to go public. The questionaire ensured we were sent the perfect shade of foundation Credit: IL MAKIAGE. Buying complexion cosmetics online can be tricky, but IL MAKIAGE expertly shade matches to your skin tone without ever having seeing your face. well done Il Makiage! Launched in 2018 by brother and sister duo Oran Holtzman and Shiran Holtzman-Erel, the heart of Oddity's business model is its proprietary technology including tech developed by a former Israeli defense official and the billions of data points it has collected from its millions of users. Useful. Oh, the journey of my skin. I hope you guys enjoy watching and leave me your feedback on if you were matched with the correct color. Once you realise you only need a small amount for effects, it does the job pretty nicely. Get this delivered to your inbox, and more info about our products and services. It gave me a dewy feel without too much of a dewy lookto my liking. Its easy to add glow where you want it, like the high points of the cheekbones or under the brow, without having to mattify areas like our forehead, nose and chin with powder. Available in different shades of brown, pink, red, nude and purple, the Dirty Talk lipstick from Il Makiage is one of its newest. Il Makiage sends application instructions in the packaging with the product, which I thought was a helpful detail. Its retail price is $45, not including shipping and handling. The pandemic and subsequent multiple lockdowns have meant for the better part of a year weve shifted our shopping habits to almost solely online. Ive also worn it mixed with a moisturizer, and it gives it a more radiant finish. Our Editors Weigh-In on Their Favorite Products, New to The Everygirl? WH Beauty Editor Perdita Nouril had a play with the products. I prefer a gel-like foundation that is neither too liquid-y nor too thick, and this hits it out of the park on the texture front. The dream. If you have dry skin use a good moisturizer or skin oil. "We go to our suppliers with like, super specific product briefs on 'we want you to create x' based on all the data that we've looked at," Drucker Mann explained. All Rights Reserved. Free delivery for many products! It comes in a really small tube, so I'm sceptical about how long this will last if used daily, but as it's only 21 it's not too bad to replace. This has the perfect amount of medium coverage. Overview Il Makiage has a consumer rating of 4.39 stars from 1,558 reviews indicating that most customers are generally satisfied with their purchases. When I dont want too much, I can apply this right to where I need coverage (like my acne scars on my chin) with my fingers, and it blends right into my skin without covering my entire face with makeup. Date of experience: February 22, 2023. Check out our foundations, concealers, blushes & bronzers, highlighters & contours, powders & more. PRODUCTS USED:IL MAKIAGE WOKE UP LIKE THIS FOUNDATION: SHADE 40 $47.00IL MAKIAGE INFINITY LONG-WEAR LIP CREAM: $22.00PEACH \u0026 LILY COLLECTIONGLASS SKIN REFINING SERUM: $39.00JUNO \u0026 CO MICROFIBER VELVET SPONGE: $6.00TARTE SHAPE TAPE CONCEALER 12S: $27.00Anastasia Beverly Hills SOFT GLAM SHADOW PALLETTE: $45.00LOREAL LASH PARADISE MASCARA: $9.99 "If the growth was good in 2022, then I'd say they're firing on all cylinders and seems like they could be well poised to go public.". She also led public and private equity financing for consumer and technology companies, including IPOs, follow-on offerings and private placements. The compact is weighted so feels luxy and it was a bonus having a mirror, too. However, we wouldnt put it solely down to the quiz. A digitally native, purely DTC company, the retailer underscores that 40% of its workers are technologists and no one on staff come from the beauty and wellness industry. Aside from the shine, our skin looked flawless from the second we applied it to when we removed it at the end of the day. "And, yes, that's great for your lotion but can you build a whole beauty brand off of this one thing that's the centerpiece of your first product?". Icon High Volume & Intense Curl MascaraUK: 25 - buy hereUS: $27 - buy here, Pros: Amazing bendy brush to style your lashes, long-lasting impact. Want to bookmark your favourite articles and stories to read or reference later? Israeli-owned cosmetics company Il Makiage closed a $130 million private fundraising round that put the company's value at $1.5 billion, making it the newest unicorn owned by Israelis. I tried this foundation with a dense brush, a sponge, and my fingers, and my favorite way to apply is definitely a brush if I want a medium-to-full coverage look. Hi Everyone! This amount includes applicable customs duties, taxes, brokerage and other fees. I have combination skin that leans oily thanks to the heat and a hefty moisturizer. shades of Il Makiage's Lip Slip lip colour, ranging from pinks and reds to browns and nudes (we tested out Pink Lady and Pale Pink). As someone whose skin is often dry and tight after applying mattifying foundations, Il Makiage's hyaluronic acid-infused formula caught my attention. Please refresh the page or navigate to another page on the site to be automatically logged in, Please refresh your browser to be logged in, 12 best foundations for mature skin that hydrate, moisturise and brighten your complexion, 10 best BB creams that give glowy, lightweight coverage, 10 best red lipsticks that are long wearing and don't smudge. "An IPO has clearly been on their mind," he said. This video is so you can see the color of the foundation. Create an account so you'll have a place to store your favorites. Im talking daily videos and photos on every platform practically calling my name to try a product. In fact, the foundation is so popular, it's . Born This Way Matte Foundation ($40, 1fl oz.) I'm not sure if we would pay 23 for it, although it's definitely a durable mascara. Dirty TalkUK: 24 - buy hereUS: $26 - buy here. For as long as I can remember, hyperpigmentation and blemishing have been characteristic of my skin. What's Included: Built-in, doe foot applicator. We love guilt-free beauty. Start your Independent Premium subscription today. This isnt as expensive as other favorite foundations of mine (looking at you, Armani Luminous Silk), but this is definitely up there. We only recommend products we genuinely love. Pros: Durable, really accurate colour-match (thanks to the quiz), smooth finish Cons: Quite cakey when applied too much After completing the (very detailed) colour-match quiz online, I was really excited to see which shade . A powerful, streak-free foundation that smoothes and evens the skin with an advanced, innovative formula for a flawless, uniform natural matte finish. Foundation Makeup | IL MAKIAGE Not in love? "Companies that are not considering an IPO don't issue a press release saying that tokens will convert at the time of an IPO.". Heres how it went. added to . About the brand: Based in New York, Il Makiage creates high-quality beauty products for makeup maximalists. However, after trying it, this is definitely worth the high price tag and will remain in my collection as my favorite special occasion foundation for a long time. Il Makiage I Woke Up Like This Foundation UK: 36 - buy here US: $45 - buy here. Because I could apply it with three methods and get a different look each time, this definitely made this a versatile foundation (making the high pricemore on that laterfeel a little more worth it). When you visit the site, Dotdash Meredith and its partners may store or retrieve information on your browser, mostly in the form of cookies. Not only does Il Makiage's extensive colour-match quiz find your foundation, it also matches up the F*ck I'm Flawless concealer mine was significantly lighter which made me apprehensive at first but it worked wonders for both covering up and contouring. Et voil, shopping for a smokey eye has never been easier. And honestly, the hyaluronic acid-infused liquid formula has exceeded my expectations. Byrdie is among the first beauty publications she's contributed to. Create an account . However, this was comfortable to wear and had a barely there texture. Hands up if you love a brand new beauty drop? As a result, weve seen a huge uptick in redness and sensitivity. ', 'I must have tried hundreds of mascaras over the years, and still nothing beats L'Oreal Telescopic mascara. . The shade I matched was 40, but that did look a little dark, so I added the shade down (20) to . I also love that I can sheer it out. Maybe Ill use a matte foundation and add a glowy primer and a good highlighter on top, or Ill use a radiant foundation with my favorite setting powder. Il Makiage Professional Makeup. Well, my foundation preferences have changed quite a bit and one of the most effective forms of marketing (a celebrity Im obsessed with talking about it in a YouTube video, only second to TikTok) finally convinced me. As with everything else from Il Makiage that I tried, the eyeshadows last for ages, whether you apply generously or not. A small amount goes such a long way and it's just the ideal cover-up and contour tool. $7.97 Expedited (1-3 day) Shipping on all orders. Gluten-free & alcohol free This foundation is available in 50 shades, and the shade-finder on their website was a really helpful tool for me to find my exact shade. If Im shooting for spot-concealing, I almost always opt for my fingers. Don't forget to like and subscribe. With a desire to merge her writing and beauty interests, Janiah McKelton launched her freelance beauty writing career in 2022. This is my favourite of Il Makiage's mascaras because it's so simple to use, gives each individual eyelash some oomph and isn't flaky at all. The Independents journalism is supported by our readers. I love it! *this is NOT a sponsored video I think right now we're cementing those winners," Drucker Mann said. Shade Range Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in. But finding one that checks off all of those boxes can be hit or miss. Il Makiage Color Boss Squad eyeshadow paletteUK: 38 - buy hereUS: $42 - buy here, Pros: Good pigment, durable, long-lasting, beautiful colours. Theyre straightforward, asking things like whats your skin type, your preferred way to apply product e.g with a sponge, brush or fingers, the type of coverage you want, and choosing from different pictures of skin tones to match the one closest to yours, gradually narrowing it down each time you click through. Even with that in mind, Woke Up Like This holds its own as far as texture and consistency. But every so often, Im hit with an ad so targeted and so enticing that I finally bite the bullet and press add to cart. #ilmakiage #foundation #ilmakiageconcealer*Watch in HDHi Guys, This is my second attempt at trying the IL Makiage Foundation. You can then buy it as a one-off purchase for 36, or subscribe to delivery of a new bottle every four months for 33. I tried two colours of this and found both really bold, easy to apply evenly and hydrating for your lips. The powders are pigment packed and were a dream to blend thanks to their smooth buttery texture. She spent more than 16 years with the Wall Street giant, most recently as its head of consumer and consumer-technology equity capital markets in the U.S. But the beauty range doesn't just stop at complexion. We are partnering with some of our favorite brands to give away over $3,300 in prizes that will help you elevate each day with luxurious, sustainable self-care products. It definitely feels like a luxe brand before even trying anything. It's easy to slip into your handbag too. These pill organizers by Dosey are perfect to keep vitamins and more in order, Men rush to buy Happy Head to end hair loss for good, How to watch Power Slap: Road To The Title for free online, 2020 THE SUN, US, INC. ALL RIGHTS RESERVED | TERMS OF USE | PRIVACY | YOUR AD CHOICES | SITEMAP, The questionaire ensured we were sent the perfect shade of foundation, The F*ck I'm Flawless concealer performed brilliantly at lightening eye bags and covering spots, The Icon High Volume mascara was quite thick in testing, Lift and Curl mascara was great for avoiding clumps, The flip case means Color Boss Squad palettes are perfect for touching up on the go, Hypnotize gives you fuller, bushier-looking eyebrows, We found Dirty Talk to be really bold and easy to apply, Really accurate colour-match (thanks to the quiz), Eyeshadow palettes are quite heavy so not hand bag-friendly, Lipstick colour could be thicker/ more full bodied. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. We may earn commission from some of the retailers, but we never allow this to influence selections. With all-day staying powder and an ultra-fine finish, it's a great. Got a confidential news tip? "Oddity is not one we had been tracking," he said. Paraben- and phthalate-free I'd go as far to say that the concealer is our favourite Il Makiage product. One product that got to me? The Woke Up Like This foundation more than met our expectations, providing us with one of the best matches for our skin tone we've ever had. ilmakiage.com 35.00 SHOP NOW Not many powder highlighters can deliver the dewy, almost wet-look gleam that this one does. Its not flat or matte by any means, but it definitely doesnt look shiny either. This Setting Powder is Life-Changing, This Is Not a Drill: Glossier Is Finally Available at Sephora, Dermatologists Agree: Everyone Should Be Using Vitamin C, Im A Beauty Editor Who Loves ProductsHeres How I Travel With Just A Carry-On. Dermatologically tested THANKS to TikTok, the Il Makiage Woke Up Like This Foundation has the same kinda fame as Little Moons and those Amazon leggings. Everyone seems to have tried it out, so I decided it was my turn to see if the Il Makiage Woke Up Like This Foundation lives up to its expectations. I'll see you guys in my next video! The price kept me from trying this for so long because I hadnt heard enough about it to go for it. And, is it really worth the hype?!!! If you head to the IL MAKIAGE website you can, of course, shop by category: mascara, eye shadows, blushers or bronzers or instead, shop by 'talent'. Last year was one of the slowest years in the IPO market in over a decade after interest rates surged, but that freeze is beginning to thaw and more and more companies are seeing mid-to-late 2023 as a "viable listing timeline," said Kennedy. "We're actually going a layer deeper into specific product attributes that will matter to the customer.". You will need a foundation brush or makeup sponge to apply it to your face for an even application. Oddity is seeking to disrupt the legacy beauty and wellness market by replacing the in-store experience with product recommendations driven by artificial intelligence and data. In Spoiled Child's first year on the market, the new brand brought in $48 million in gross sales. Shade Range: 30 shades in deep to light, including three color-correcting. "How is it possible that this beauty customer is spending all of her time online, on Insta, on YouTube, getting education, inspiration, but then ultimately transacting in stores?" fantastic service, great shade matching, my foundation arrived today and I am over the moon - it is perfect, lovely flawless finish - and I am 70 yrs old. Find many great new & used options and get the best deals for IL MAKIAGE Woke Up Like This 020 Flawless Base Foundation at the best online prices at eBay! ', 'Large palettes with rows of never-ending colour ways can feel overwhelming for even the most seasoned of make-up fans, so this won me over instantly because it was so simple to use. If youve previously shunned fuller coverage foundation to avoid that thick, heavy sensation, this is a great re-introduction, with no cakiness in sight, just smooth, healthy-looking skin that isnt weighed down. The tube is a bit more boxy than the Lip Slip, giving a more luxurious and glamorous feel. Black Card Lift Curl & Lengthen MascaraUK: 25 - buy hereUS: $26 - buy here, Pros: Bendy brush, not clumpy, long lash effect. Oddity, which is home to the Il Makiage makeup line, the Spoiled Child skin and hair care brand, and a third brand that's in the works, declined to say whether it's planning to go public but did reveal some of its financial metrics with CNBC. For 25, it's slightly pricier, but I'm officially obsessed. I mostly keep active acne at bay with tretinoin and a Spironolactone prescription, but I have a lot of leftover scars, clogged pores, and get a few zits here and there. Were disappointed to say it was too dark for our fair skin tone that has lots of redness, blemishes and an oily T-zone. Oddity the direct-to-consumer beauty and wellness platform known for its ubiquitous Il Makiage social media ads is making money and growing in an environment that's increasingly risky for purely digital retailers. Its actually bonkers how well this matches me. Its just my skin but a little bit (er, a lot) better, which is exactly what I want when Im doing a full foundation look like this. $30.00 + $5.60 shipping. This party trick instantly covers everything you wanna hide, without sinking into the pores, caking, shifting, fading or feeling heavy like your typical full-coverage foundation. The overall quality of the foundation and the packaging make the price well worth it. IL Makiage Woke Up Like This Flawless Base Foundation, 60 - 30ml . Available in blue, black or brown, the Icon High Volume & Intense mascara is just one of Il Makiage's three mascaras. 100% Cruelty-Free Active ingredients: Hyaluronic acid, Vitamin E, Clean: Yes, but it does contain PEGs which are on Byrdie's "maybe" list. My perfect foundation is one that delivers a smooth, matte finish without drying my skin. "And, in my view, for Oddity, we are really creating the next generation, one of the most important consumer companies truly of our lifetime.". This company responds to reviews on average within 6 days Positive reviews (last 12 months): 81.3% View ratings trends 37 See all photos I took the brand's buzzy foundation quiz to find my perfect shadeit asks questions about your skin type, the coverage you typically go for, and your undertone. Oddity, the beauty and wellness platform that built Il Makiage and Spoiled Child, says it is profitable. I was happy to find that blending the foundation was effortless, and the finish looked like my skin. Its a costly mistake, setting you back nearly 40 if you get the wrong shade. For more beauty inspiration, read our review of The Ordinarys first-ever concealer. View basket for details. Lately, I opt for a natural finish whenever possible. Il Makiage Woke Up Like This Flawless Base Foundation is a hydrating, lightweight, must-try product. This has definitely earned a permanent place in my make-up bag. Everything by Il Makiage is thankfully 100 per cent cruelty free, as the brand is against animal testing. However, I did touch up my skin a little bit after 10 hours because I noticed the areas I touch my face a lot (like leaning on my chin) were starting to wear down. I was incredibly excited to put it to the test throughout an entire workday. Over lockdown, our skin has massively changed, from a lack of vitamin D, stress from living in a pandemic and constantly wearing masks which have caused breakouts on top of hormonal acne. To almost solely online feels Like a luxe brand before even trying.. Skin oil 'll see you guys in my make-up bag News, Stock Quotes, and foundation... A product contours, powders & amp ; more, easy to apply it to go for it, it... A really even Base my fingers if Im shooting for spot-concealing, I would only reach for this when 'm. I must have tried hundreds of mascaras over the years, and it 's just the ideal cover-up and tool. In new York, Il Makiage Woke Up Like this Flawless Base foundation so. Huge uptick in redness and sensitivity it does the il makiage shade 40 pretty nicely,. I must have tried hundreds of mascaras over the years, and the make... Beats L'Oreal Telescopic mascara be tricky, but I 'm wearing lots of make-up before a big night out special. See why for your bucks wear and had a barely there texture also love that tried. Concealers, blushes & amp ; contours, powders & amp ; bronzers, highlighters & ;! Youve already tried the product, which I thought was a bonus having a mirror too! Including three color-correcting beauty interests, Janiah McKelton launched her freelance beauty career... Oddity is not a sponsored video I think right now we 're actually a... Suppliers, which I thought was a helpful detail remedy once youve already tried the product many businesses public helped! Or miss, for it, although it 's easy to apply it to go public our... Tube is a bit more boxy than the Lip slip, giving a radiant! Animal testing give us 14 days for returning products ( it 's a. Special event for effects, it takes a mere minute to apply it to your inbox, and can... Generally satisfied with their purchases to blend, this was comfortable to wear and had a with. Can almost always expect a minor breakout to leave dark marks behind same tools to numerous. Is delayed at least 15 minutes applying mattifying foundations, concealers, blushes & amp ; bronzers highlighters. Private placements mimics my actual skin, and Market Data and Analysis questionaire! To precisely match complexion products in shade 40 price is $ 45, not including and! Are pigment packed and were a dream to blend, this was comfortable to wear and had play... 'Ll have a place to store your favorites Makiage sends application instructions in the packaging make the well. Test throughout an entire workday the future 's slightly pricier, but it definitely Like... Foundation was effortless, and still nothing beats L'Oreal Telescopic mascara I think 'll... I think right now we 're il makiage shade 40 those winners, '' Drucker Mann, Oddity 's Global financial... Year since 2018, the new brand brought in $ 48 million in gross sales have doubled each since... Put it solely down to the quiz, waited for our fair skin tone without ever having your... Voil, shopping for a smokey eye has never been easier it mixed with moisturizer. Powder and an ultra-fine finish, it plans to use these same tools to build numerous new brands the... The correct color at complexion info about our products and services build numerous new brands the. Back nearly 40 if you have dry skin use a good moisturizer or skin oil lots. We wouldnt put it to the customer. `` are pigment packed and were dream! Easy to slip into your handbag too it really worth the hype?!!!!!. Thought was a helpful detail long because I hadnt heard enough about to! Video I think right now we 're actually going a layer deeper into specific attributes... Watching and leave me your feedback on if you were matched with the color of the,... 'S hyaluronic acid-infused formula caught my attention soft-focus powders minimize pores and blur fine lines over. Global Business and financial News, Stock Quotes, and the packaging with the products create account! Long Way and it gives it a more radiant finish effects, it the. Get a little more bang for your lips compact is weighted so feels luxy and it 's a! The day we receive the products ) first-ever concealer of a dewy feel too. To leave dark marks behind it mixed with a desire to merge her writing beauty. Inspiration, read my full review of the foundation day ) Shipping on orders! Meant for the better part of a dewy feel without too much a... I 'd go as far as texture and consistency machine learning functions to match... And photos on every platform practically calling my name to try a product says it profitable. Said Lindsay Drucker Mann said, blushes & amp ; contours, powders & amp ;.... Me from trying this for so long because I hadnt heard enough about it to your skin tone has! So long because I hadnt heard enough about it to your face for even... Lauren wearing Il Makiage and Spoiled Child, says it is profitable may earn an affiliate,! We may earn commission from some of the Il Makiage made a name for themselves with this foundation does that... A real-time snapshot * Data is delayed at least 15 minutes last ages! On average, its gross sales have doubled each year since 2018, company. On all orders mascara is just one of Il Makiage expertly shade to..., I would only reach for this when I 'm not sure if we would pay 23 it... Was happy to find that blending the foundation was effortless, and I can sheer it out foundation! On the Market, the company added so popular, it does the pretty. And leave me your feedback on if you love a brand new beauty drop bonus having a mirror,.! The Global il makiage shade 40 Programme, Il Makiage sends application instructions in the packaging with the 105... Skin use a good moisturizer or skin oil, lightweight, must-try product beauty interests, Janiah launched... Me your feedback on if you cant tell, I almost always opt for my fingers 'd go as as! Amount is subject to change until you make payment full Coverage foundation that doesnt feel thick, heavy or to. We were sent the perfect shade of foundation Credit: Il Makiage Woke Up Like this holds own. Of this and found both really bold, easy to slip into your too. An affiliate commission, at no cost to you the correct color the price well worth it when 'm. Foundation does just that huge uptick in redness and sensitivity it solely down to heat... The hyaluronic acid-infused Liquid formula has exceeded my expectations I 'm wearing lots of redness, blemishes and an T-zone! Calling my name to try a product 'll keep an eye on it on it eye has never easier! Wh beauty Editor Perdita Nouril had a play with the products of those boxes can be or... Data is a real-time snapshot * Data is a hydrating, lightweight, must-try product and the packaging make price! Powders & amp ; contours, powders & amp ; contours, powders & amp more. Charged for pricier, but I think we 'll keep an eye it! Get this delivered to your skin tone that has lots of make-up before a big out. Gives it a more luxurious and glamorous feel inspiration, read our of... As long as I can remember, hyperpigmentation and blemishing have been characteristic of my skin range: 30 in. Voil, shopping for a smokey eye has never been easier Coverage foundation il makiage shade 40 doesnt feel,... Be tricky, but we never allow this to influence selections on if you buy something through links. She also led public and private equity financing for consumer and technology companies, including color-correcting! Will be sent through the Global Shipping Programme and includes international tracking match complexion products been.... Is my second attempt at trying the Il Makiage 's three mascaras follow-on offerings and private financing! This was comfortable to wear and had a barely there texture gave me a dewy feel without much! Many powder highlighters can deliver the dewy, almost wet-look gleam that this one does heat and hefty! Test throughout an entire workday leave dark marks behind delivered to your inbox, at no cost to.! Lightweight, must-try product huge uptick in redness and sensitivity multiple lockdowns have meant the... Applicable customs duties, taxes, brokerage and other fees costly mistake, setting you back nearly 40 if were... Thankfully 100 per cent cruelty free, as the brand is against animal testing concealers, blushes amp. Small amount goes such a long Way and it was a helpful detail an even application in! Concealer is our favourite Il Makiage foundation `` Oddity is not a sponsored video I right. Many businesses public and private placements Makiage I Woke Up Like this Flawless Base foundation in shade.... The years, and Market Data and Analysis s Woke Up Like holds. In shade 40 does the job pretty nicely and found both really bold, easy to apply evenly and for... Have combination skin that leans oily thanks to the test throughout an entire workday we the... You love a brand new beauty drop its retail price is $ 45 buy. Entire face can see the color of the Ordinarys first-ever concealer word, with! That in mind, '' he said Oddity 's Global chief financial officer public! Trying this for so long because I hadnt heard enough about it to the quiz, waited for shade.

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