Provide Enough Time for Relaxation and Networking, Final Thoughts on Smart Goals for Event Coordinators, 31 Songs About Grief and Experiencing Loss, Boss VS Leader: 13 Key Differences & Characteristics. . To encourage initiative: Seek ways to assume responsibilities beyond your current job description.. Even the most talented and seasoned professionals should prioritize sharpening their event planning skills. Make your performance objectives SMART. Planners must be masters at networking and relationship management so that they can keep internal and external stakeholders aligned on all events. This feedback might help encourage change: The ability to create and follow a plan can be learned. Avoid offensive jokes and disrespectful actions. Busy event creators have limited time, so its critical that they understand the most important areas to focus on and prioritise them in an event planning checklist. If its a social event, what is your social goal for your attendees and how will you encourage this interaction? It might be a good idea to hire an eventsecurity company to assist you in overseeing the event. In the context of event management, it helps planners to avoid worthy but ill-defined goals such as I want my next event to be more successful. Think about what you expect to happen and when. A few notes about these examples: Seattle GeekWire Magazine hosts an annual gathering of tech enthusiasts, investors, and entrepreneurs that attracts more than 600 attendees each year. He has built multiple online businesses and helps startups and enterprises scale their content marketing operations. Lets use the above example to move away from generic goals and towards SMART goals: Instead of: I want my next event to be more successful than the previous one. If youre looking for more assistance with the appraisal process, weve created a packet of checklists and forms to help you make the most of your reviews. Was that budget adequate? Manage your events and boost your event planning career with our, 7 Things the Most Successful Event Planners Do Every Day. What worked and what didnt work, feedback from your stakeholders and how it can be improved. Performance goals are usually productivity goals for employees to follow in order to boost a company's output or performance. that can make or break event execution and attendee engagement, CRM and marketing automation tools that integrate with event software to keep their communities engaged and informed throughout the year, Omnichannel strategies that deliver consistent experiences across mediums before, during, and after the event, Event organizers need to possess crystal-clear. Eventbrite tracks a range of KPIs including sales and how much youve made from each ticket type, promotional code usage, attendee geography (by IP address), and merchandise sales. Whether they need to pull up contracts or get in touch with a vendor, the top event planners dont waste time tracking down information because they know exactly where it is. What are event goals and event objectives? Commissions do not affect our editors' opinions or evaluations. Maybe attendees connect with each other, with content, or with an idea. Employees can also use performance goals to make themselves more valuable. SMART Goal Example Summary: I will land my dream job working for a SaaS company like Shopify and travel long-term as a digital nomad. Why are SMART goals important in event planning? Theyre also keenly aware of schedules and ensure that crucial communications are never delayed. Subscribing to our bi-weekly. Performance information may have changed since the time of publication. It is essential to know what each role within your organization should be responsible for and how they will be measured. Discover ways to think outside the box and be more decisive. Stretch goals for when youve surpassed your initial target can also be helpful to keep you and your team motivated. Professional development goals are goals focused on plans for learning and development. SMART goals help event organisers formulate specific objectives to help them measure the success of their events. By clicking 'Sign Up', you consent to allow Social Tables to store and process the personal information submitted above to provide you the content requested. Use: I want my next event to generate 30% more revenue from virtual and in-person ticket sales than the previous one. Anticipate what your manager will need to know and provide that information. For managers: Keep team members informed of each others actions.. As all successful event planners know, assumption is the mother of all screw-ups, so its vital to understand exactly what clients want and expect, and keep them fully informed of progress. Eventbrite offers organisers the opportunity to easily seek opinions both pre- and post-event via integration with the survey tool, SurveyMonkey. These additional performance goal phrases might help: To improve communication: Anticipate what your manager will need to know and provide that information. For managers: Keep team members informed of each others actions.. Event professionals must be knowledgeable and experienced in the following: Additionally, todays event planners need to know how to deliver TV-quality video content, whether thats sourcing the right partner, employee, or software to make it happen. And how many of those leads your team followed up with in the months after. Specific. To promote better listening: Show by asking open-ended questions that you are engaged in conversations.. MAISON&OBJET, an event geared toward lifestyle-related professionals, hosts four main events every year and has an international audience. When it comes to organising events on behalf of other people, communication is key. And how many qualified leads you obtained. Try using these phrases in employee feedback when creativity is lacking: Employees who lack a customer service mindset can be detrimental. The next step is thinking through your event strategy. At the end of each event, they analyze post-event reporting to assess what worked and what didnt and use those learnings to guide future planning. That being the case, theres no better time than now for event planners to develop the event planning skills they need to succeed in 2022 and beyond. To achieve that aim, they have set a SMART objective that is: With a set of SMART goals in place, youll have a well-formed strategy for assessing how close you are to achieving the overall aims of your event. 2023 Oldtown Publishing LLC 479 State Route 17 N Many planners dive right into planning without even considering this crucial bit of information. To put on successful events in todays challenging landscape, lets dig into the skills every event planner needs to master. Welcome new employees to drive improved morale. , hard skills, and outside-the-box skills. Because the agency had done a similar event the year before, they knew how many conversions they previously achieved and decided to choose a modest (but realistic) goal. Your goals need to be actionable within a certain period to make them valuable. You should consider a survey with thumbs-up and thumbs-down buttons. Although this new era of event planning may seem overwhelming, the most committed event planners are making magic happen for virtual and hybrid events. These performance goals for event planners can help to show whether or not the project was a success. They are commonly used in workforce management. Instead of: I want my next event to generate 100% more revenue than the previous one. Communicate thoughtfully during meetings. . Organization can be a key to improving the skills and performance of any event planner. N.B. You want to set performance goals based on relevant deliverables with clear deadlines while keeping in mind Hofstadters Law. SMART goals for event planning are your safeguard when organising your event and also measuring the results afterwards. Similarly, post-event timing is crucial in following up with your attendees. In it, Doran articulated five essential criteria for setting clear and measurable goals using the S.M.A.R.T acronym: The framework has been around for a while because it works. M: Although this goal may not be measurable, it enables you to measure how many people will attend the event, thus contributing to the overall goal of better organization. Revenue goals work well as the companys primary goal. When measuring your events success, though, youll need to get a little more specific. Avoid openly criticizing team members, provide feedback privately. Employees who lack a customer service mindset can be detrimental. 7600A Leesburg Pike, West Building, Suite 300, Falls Church, VA 22043. Take 30 minutes each morning to browse the web, so you can start your day informed and prepared. Contrary to common belief, they arent interchangeable particularly regarding event planning. In 2023, anything is possible in the events industry. There are lots of. Moreover, its also about ways to measure how close you are to your goal, especially to a particular timeline. 5. Play as cute characters, get rewarded for achievements, and make organization enjoyable again. Setting SMART event goals. Goals refer to a particular aim that clarifies your event purpose. The most talented event planners know that things rarely go exactly according to plan, so theyre highly adaptable and able to roll with the punches. Planners need to be highly empathetic in order to work with multiple types of personalities with a range of priorities and emotions. The ability to create and follow a plan can be learned. If you want to learn more about SMART goals, we recommend reading Ultimate Guide to SMART Goals. Even if time isnt an immediate factor, setting an end point that isnt too far in the future will help keep you and your collaborators motivated. Tracking customer satisfaction might require setting up an automated system for gathering feedback. For the look of the event, consider who your attendees are. Why or why not? Your event VIPs could be keynote speakers, celebrities, dignitaries, or event stakeholders. T: This goal is time-bound, as communication should happen daily for at least a week before the event, with a meeting on the morning of the event. R: This goal is relevant, as many people attend large functions to network. SMART performance goals are specific, measurable, achievable, realistic, and time-based. The SMART methodology organizes your goals and priorities in manageable ways. Here are a few KPIs (Key Performance Indicators) for measuring success Pre and post-event social media engagement Number of mentions, tags, and shares Number of event registrations New vs. returning registrations Email marketing open rates Sponsor funding Examples of event goals and objectives to get you started SMART is an acronym for a five-step plan of action to overcome any challenge you may face. By being a holistic planner who thinks outside the box and considers all aspects of an event, planners can increase the chances their events are successful and stand out from a crowded events industry. To foster leadership: Discover the problems that prevent team members from performing at the highest possible levels.. Editorial Note: We earn a commission from partner links on Forbes Advisor. The supervisor can help an employee to acquire and develop soft skills by challenging them to accomplish specific goals. Their one day only event is jam-packed with speakers, startup demos, and networking. to help you build and maintain a successful organization. Proactively determine if current policies and procedures support diverse employees. Ensure that your tone, body language, and other nonverbal cues convey the proper respect and attitude toward others.. Because they are one of the few industry events of its kind, networking is the #1 priority for most attendees. Goal: Stronger social media presence Let's start with an area we know you're familiar with - social media! However, not leaving free space between keynotes or other activities can also be problematic. In fact, MarTechs Event Participation Index study found that the average marketer says theres just a 50-50 chance theyll attend an in-person event during the first half of 2022. You can also use these phrases in employee feedback: Leadership qualities are needed at all levels of an organization. Are you sure you want to rest your choices? Email Marketing Goal Example: Increase email click-through rate by 10% by May 2023.. Third, I will summarize the responsibilities of various pertinent parties in detail and what timelines they must follow. Weak Goal Example: I'm going to secure a promotion. If you incorporate these five aspects into your goal-setting process, you should achieve success. Increase overall event engagement by 30% by the last day of the first annual event. Objectives are the strategies and steps that you use to reach your goals. Learn how to adapt to stressful situations. Eliminate personal bias so discussions are not misinterpreted. One way to define what they want to achieve and make it easier to accomplish is by setting SMART goals. success. Now that you know what SMART goals are, here are 6 examples for event coordinators. My SMART objective is for my next event to generate 30% more revenue than the previous one from virtual and in-person ticket sales in the next six months. Its all about setting specific goals relevant to an end goal. When setting goals, work with SMART goals, which are: For instance, saying you want to host the best marketing conference ever is not very specific or measurable. Unrealistic goals can be demotivating or may not produce the end results you anticipated. including sales and how much youve made from each ticket type, promotional code usage, attendee geography (by IP address), and merchandise sales. Regardless of your objective, one or more of these main event KPIs should be a great fit for your needs: Event software is especially helpful for measuring these KPIs, so make sure you have a reliable platform ready to go ahead of time with all the features needed to capture your chosen data. Did the brand goals remain aligned to the event? Planners should be skilled at vendor management in order to build strategic partnerships and maximize outcomes and impact. Web, so you can also use performance goals are, here 6. And ensure that crucial communications are never delayed: Leadership qualities are needed at all of. What your manager will need to know what each role within your organization should be responsible for how... Both pre- and post-event via integration with the survey tool, SurveyMonkey didnt,! With thumbs-up and thumbs-down buttons considering this crucial bit of information help an employee to acquire and develop soft by... 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