Top 7 SEO & Blogging Tips Needed for Small Business
For those who own a small business or are just starting to blog, I’ve got the top 7 blogging and SEO tips for small business that will get you jump started. Sure, there are articles out there with dozens and maybe hundreds of tips, and as useful as they may be, I’m a firm believer in mastering a few things at a time, so here are the 7 tips to get that “base” going.
Whether you’re just starting a blog for your small business website, have been blogging for a while, own a website for your small business and just getting started altogether, these 7 tips are designed to get you on the first page of Google, and get your reader’s into what you have to say.
Before I get started though, aside from the fact that I’m the Founder of RankNowMedia, I’ll post a few of the recent results I’ve generated for clients, so you can see for yourself I do know what I’m talking about (there are a lot of people out there who gives tips but don’t have the proof to back it up).
The blog posts below outranked sites such as Wikipedia.com, WikiHow.com, and major competitors’ of the niche market, and the other is from a small business that generated rankings for a variety of services for a variety of different locations.
And feel free to google these keywords for yourself.
Ok…I think you get the idea.
Now, I’m obviously not going to give EVERYTHING away (I have developed a very specific method over the years), but I will give some of the main points that will get you started. (And for those who are serious about getting some real results from SEO, be sure to contact us today.)
Top 7 SEO & Blogging Tips Needed for Small Business
1. Write with a Purpose
When it comes to SEO & blogging tips for small business, this definitely is the first.
A lot of business owners tend to blog without purpose, and more so just to fill up their business webpage with content for the sake of having content. When you’re blogging for your small business website, have a purpose in mind behind the blog post. Maybe it’s tips for your customer’s, maybe it’s a recent story about your business, maybe it’s answering a question frequently asked in regards to your business.
Regardless, make sure you know what you’re writing about before you start writing.
2. Focus on SEO Keywords
While you shouldn’t expect every blog post to reach the first page of search engines, you should make sure you have 1-3 SEO keywords to focus on in your blog post. When you choose your SEO keywords, a good way to use them more frequently is to substitute pronouns such as “it” with the term. For example, if your keyword is “working out”, rather than saying “it’s best to do it at night”, it’s more effective to say: “It’s best to work out at night.”
3. Focus on the Reader
While it may be tempting to constantly sell your business via blog, it’s far more effective to focus on providing content that’s useful for the reader’s. This establishes your business as a trusted authority, shows your knowledgable in your field, and also can develop trust with readers. (Just make sure it’s actually useful content.)
4. Write at least 500 Word Blog Posts
If you want your blog post to rank on the first page of search engines, make sure they are at least 500 words. While most 500 word articles don’t tend to rank well compared to 1,500-2,500 word articles, search engines take into account the average length of blog posts when ranking your site.
If your blog posts are only 100-300 words, search engines may take this as “low quality” content, and it can effect not just that specific pages’ search engine rankings, but other pages on your site as well. For this reason, aim for at least 500 words per article, and have a few lengthier ones for targeted first page search engine rankings.
5. Aim for Authenticity
While this doesn’t mean you have to go Donald Trump and say every little thing on your mind, it does mean it’s good to throw at least a little personality into your blog posts. Whether it’s a little humor, interesting facts, or just typing in a similar manner to how you speak (that’s what I like to do), aim for your blog posts to have a sense of authenticity, and not read like a robot wrote them.
6. Edit the Blog Post
When I first started blogging, I was very guilty of this. I would type of a blog post and be so excited I finally finished that I never took the time to even run it through a spellcheck, let alone read it through.
Even if you don’t want to read the blog post through, at least run through a spell check on Microsoft Word. After all, this blog is representing your business, and even if your blog has nothing to do with how well you spell, there are many people who view spelling mistakes as a terrible sin. The few extra minutes to check over will be well worth it.
7. Add the Pages to Google Webmaster Tools
If you don’t add your blog posts to Google Webmaster Tools (and Bing Webmaster Tools, etc), search engines will not rank the page. After every blog post, make sure to sign into webmasters, click “crawl” and then “Fetch as Google” (or “Fetch as Bing”), and then add the page.
*Bonus Tips* Avoid Black Hat SEO
As we discussed in “Can You do SEO Yourself”, as well as our article specifically on “Black Hat SEO”, if you do choose to write blog posts yourself, just be sure not to use any “Black Hat” SEO methods.
These include keyword stuffing, plagiarizing (including plagiarizing yourself), hiding keywords (such as writing a keyword numerous times and then making it in an unreadable font, and linking to spammy websites or having your own link spammed out.)
Top 7 SEO & Blogging Tips Needed for Small Business Recap
- Write with a Purpose
- Focus on SEO Keywords
- Focus on the Reader
- Write at least 500 Word Articles
- Aim for Authenticity
- Edit the Blog Post
- Add Page to Webmaster Tools
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